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OllieSmile

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All OllieSmile ads & funnels →Meta Ad Library

Days running

109 days

Funnel score

75/100

Page speed

55/100

The ad

Have you ever heard of hydroxyapatite? Hydroxyapatite is the essential ingredient that makes up the human bone, including our teeth. It is known for its ability to protect the enamel covering our teeth, rebuild decayed enamel, and prevent demineralization. When most people think of toothpaste, they think of fluoride as being a critical ingredient. That it needs to be included in their dental routine to maintain healthy teeth. After all, fluoride has been scientifically proven to help teeth become stronger in resisting bacteria and fighting tooth decay. Plus, it helps balance the levels of mineralization in our mouth. This to ensure that your tooth’s enamel does not fall prey to dental caries (cavities). However, what most individuals do not know about hydroxyapatite is that it is the hardest substance in our body. It has a significant ability to improve dental hygiene. Much like fluoride, hydroxyapatite can help restore demineralized enamel effectively. And it is a natural alternative to fluoride which is fortified into toothpaste. While hydroxyapatite is still a relatively untapped market in the United States, the Japanese have been relying on it to prevent cavities for the last 30 years and it is the gold standard ingredient for toothpastes in Japan. Nasa pioneered the use of Hydroxyapatite in the 70’s to help replace mineral loss when astronauts were in outer space. A Japanese company later acquired patents from NASA for use in the dental field. My favorite toothpaste with hydroxyapatite is Ollie Clean Mint Toothpaste. It has a 10% Hydroxyapatite formula, potassium nitrate (for sensitivity) and no fluoride. this is actually the only toothpaste I have found that has a true 10% hydroxyapatite formula! So if you are ready to upgrade your oral health, give Ollie a try. 🦷 ✨ Strengthen your enamel and oral health ✨ Non-sensitive formula ✨ All natural ingredients ✨ Dentist-Approved Toothpaste

Fluoride Free Cavity Protection 🦷

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Angle: Natural alternative superiority - positioning hydroxyapatite as a scientifically-backed, fluoride-free solution used globally for decadesHook: Educational curiosity question with credibility building (NASA/Japan references)Format: Video - likely product demonstration or educational explainer with testimonial elements

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The funnel behind it

Offer: 10% nHap Remineralizing Toothpaste - Orange | Three-Pack $28.61 (Save 25%) | Subscribe & Save with flexible scheduling

Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-executed product page for Ollie Orange Toothpaste with strong alignment between ad messaging and landing page content. The page effectively communicates the unique value proposition of hydroxyapatite as a fluoride-free alternative, backed by substantial social proof (4,067 reviews, 4.6 stars, 90% recommendation rate). The layout clearly presents multiple purchase options with transparent pricing and savings. Key strengths include excellent message match, comprehensive trust signals, and clear offer presentation. The main weakness is the PageSpeed score of 55, which is below optimal and could reduce conversion rates. The page also has multiple CTAs which could create minor decision friction. Overall, this is a high-converting page structure with good educational content that supports the premium positioning of the product.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals: dentist-approved claims, 4,067 verified reviews, customer testimonials with photos, detailed ingredient information, subscription flexibility ('Cancel or adjust with ease'), and educational content about hydroxyapatite and its history (NASA/Japanese use).
Mobile experience: Mobile layout appears responsive and well-organized. Product images, flavor selection, and CTAs are accessible. Text is readable and spacing is appropriate for mobile viewing.
Social proof: Strong social proof: 4,067 reviews with 4.6-star rating, 90% would recommend, verified buyer reviews with photos/videos, and customer testimonials visible. Rating distribution chart shows predominantly 5-star reviews.
Message match: Excellent alignment between ad and landing page. Ad emphasizes hydroxyapatite benefits, fluoride-free alternative, and natural ingredients—all prominently featured on page with detailed explanations of HAP benefits.
Offer clarity: Clear value proposition: 10% hydroxyapatite toothpaste with fluoride-free cavity protection. Multiple package options (single, 2-pack, 3-pack) with transparent pricing and savings percentages displayed.
Call to action: Primary CTA 'Add to cart' is prominent and action-oriented. However, there's also a competing 'Buy Now' button lower on page. Subscribe & Save option is highlighted but may create decision friction.
Headline: Headline 'Fluoride Free Cavity Protection' is clear and benefit-driven, matching the ad's core message. However, it doesn't mention the key differentiator (hydroxyapatite) that the ad emphasizes heavily.

Full breakdown

Call to action7/10

Primary CTA 'Add to cart' is prominent and action-oriented. However, there's also a competing 'Buy Now' button lower on page. Subscribe & Save option is highlighted but may create decision friction.

Page speed6/10

PageSpeed score of 55 indicates moderate performance issues. This is below ideal (70+) and could impact conversion rates, particularly on mobile devices with slower connections.

Trust signals8/10

Multiple trust signals: dentist-approved claims, 4,067 verified reviews, customer testimonials with photos, detailed ingredient information, subscription flexibility ('Cancel or adjust with ease'), and educational content about hydroxyapatite and its history (NASA/Japanese use).

Mobile experience8/10

Mobile layout appears responsive and well-organized. Product images, flavor selection, and CTAs are accessible. Text is readable and spacing is appropriate for mobile viewing.

Headline7/10

Headline 'Fluoride Free Cavity Protection' is clear and benefit-driven, matching the ad's core message. However, it doesn't mention the key differentiator (hydroxyapatite) that the ad emphasizes heavily.

Social proof8/10

Strong social proof: 4,067 reviews with 4.6-star rating, 90% would recommend, verified buyer reviews with photos/videos, and customer testimonials visible. Rating distribution chart shows predominantly 5-star reviews.

Message match8/10

Excellent alignment between ad and landing page. Ad emphasizes hydroxyapatite benefits, fluoride-free alternative, and natural ingredients—all prominently featured on page with detailed explanations of HAP benefits.

Offer clarity8/10

Clear value proposition: 10% hydroxyapatite toothpaste with fluoride-free cavity protection. Multiple package options (single, 2-pack, 3-pack) with transparent pricing and savings percentages displayed.