Rare Beauty
Facebook · Instagram · Messenger · Video
The ad
a fragrance for every rare moment 🤍 Whether you’re manifesting love or just want to smell unforgettable, Rare Eau de Parfum has you covered. 💍 Shop Founder @selenagomez’s engagement and wedding day scent only @sephora, @sephoracanada, Sephora @kohls, and rarebeauty.com
Shop nowThe funnel behind it
Offer: -30% sur une sélection de parfums non soldés
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Sephora landing page excels at mobile optimization with clear navigation, prominent discount messaging (-30% to -50%), and strong social proof through product ratings (2230+ reviews visible). However, it suffers from poor message-to-ad alignment—the ad promotes Rare Eau de Parfum as a specific luxury fragrance for special moments, but the page leads with generic seasonal sales promotions rather than highlighting the featured product. The page speed score of 59 is concerning for mobile conversion. While trust signals are present (ratings, return policy, secure payment), the lack of product-specific hero content and the generic promotional focus create friction between ad promise and landing page delivery.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including customer ratings, return policy (14 days), secure payment options, Click & Collect service, and Sephora brand authority.
- Mobile experience: Excellent mobile optimization with clear navigation, stacked layout, readable text, and touch-friendly buttons throughout the page.
- Social proof: Strong social proof with visible star ratings (2230+ reviews on lip liner, 2240+ on gloss, 1752+ on serum) and 'Best seller' badges throughout the page.
- Offer clarity: Clear discount messaging (-30% to -50%) prominently displayed, though the specific offer applies to a selection rather than all products.
- Call to action: Multiple 'Découvrir' CTAs are present and clearly visible, though they're generic rather than product-specific calls to action.
Where it's weak
- Message match: Poor alignment between ad (luxury fragrance for special moments) and landing page (generic seasonal sales promotion with no Rare product hero content visible).
Full breakdown
Multiple 'Découvrir' CTAs are present and clearly visible, though they're generic rather than product-specific calls to action.
PageSpeed score of 59 indicates moderate performance issues that could impact mobile conversion rates and user experience.
Strong trust signals including customer ratings, return policy (14 days), secure payment options, Click & Collect service, and Sephora brand authority.
Excellent mobile optimization with clear navigation, stacked layout, readable text, and touch-friendly buttons throughout the page.
The headline focuses on generic seasonal sales rather than the Rare fragrance product mentioned in the ad, creating misalignment.
Strong social proof with visible star ratings (2230+ reviews on lip liner, 2240+ on gloss, 1752+ on serum) and 'Best seller' badges throughout the page.
Poor alignment between ad (luxury fragrance for special moments) and landing page (generic seasonal sales promotion with no Rare product hero content visible).
Clear discount messaging (-30% to -50%) prominently displayed, though the specific offer applies to a selection rather than all products.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.