Legion
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The ad
🔥 LIMITED TIME - 67% OFF + $150 in FREE GIFTS 🔥 Save this protein cookie dough ice cream recipe for later 🍪🍦 - 12 oz of 2% Fairlife milk - One scoop @Legion french vanilla Whey+ protein powder - Cake batter flavor - 7g sugar-free vanilla Jello - Chocolate cookie dough for mix-in Macros: 230 calories 20g protein 19g carbs 10g fat #ninjacreami #legion #legionathletics #protein #icecream #proteinshake #healthy #balance #easyrecipe #gymtok #fyp
67% OFF Legion Protein Starter Kit 👉
Shop nowThe funnel behind it
Offer: $150 in Welcome Gifts — FREE (Plus Free Shipping!) with purchase of Certified Grass-Fed Whey Protein Isolate Starter Kit at $59.99 (67% Off)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through extensive third-party certifications (Labdoor, Truly Grass Fed), detailed product education, and strong social proof (4.6 stars from 12,086 reviews, 1.5M+ sold). The offer is compelling with $150 in free gifts clearly displayed. However, the page suffers from critical weaknesses: a catastrophic PageSpeed score of 5 (extremely slow), poor mobile optimization evident in the cramped layout, and a somewhat generic headline that doesn't match the ad's focus on the recipe/lifestyle angle. The CTA button is adequately visible but could be more prominent. The page does well educating on product benefits but loses momentum with slow load times and doesn't fully capitalize on the ad's creative recipe angle.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals including Labdoor third-party testing certification, Truly Grass Fed™ verification, 100% money-back guarantee, and detailed ingredient transparency.
- Social proof: Exceptional social proof with 4.6-star rating from 12,086 verified reviews, 1.5M+ sold, 300,000+ customers, and endorsements from scientists and doctors.
- Offer clarity: The $150 in free gifts is prominently displayed with clear itemization (creatine, fitness books, meal plans, gift card) and the 67% discount is highlighted in red.
- Call to action: The 'Add to Cart' button is visible and includes pricing, but it's gray/muted rather than a vibrant color and could be more prominent above the fold.
Where it's weak
- Page speed: PageSpeed score of 5 indicates severe performance issues with extremely slow load times that will cause high bounce rates.
- Mobile experience: The layout appears cramped on mobile with multiple columns of product images and text that likely don't stack well, and the carousel navigation arrows suggest responsive issues.
- Message match: The ad emphasizes a creative recipe and lifestyle angle, but the landing page focuses on product specs, certifications, and comparisons rather than the recipe/lifestyle narrative.
Full breakdown
The 'Add to Cart' button is visible and includes pricing, but it's gray/muted rather than a vibrant color and could be more prominent above the fold.
PageSpeed score of 5 indicates severe performance issues with extremely slow load times that will cause high bounce rates.
Multiple trust signals including Labdoor third-party testing certification, Truly Grass Fed™ verification, 100% money-back guarantee, and detailed ingredient transparency.
The layout appears cramped on mobile with multiple columns of product images and text that likely don't stack well, and the carousel navigation arrows suggest responsive issues.
The headline 'Certified Grass-Fed Whey Protein Isolate Starter Kit' is descriptive but generic and doesn't match the ad's creative recipe/lifestyle angle.
Exceptional social proof with 4.6-star rating from 12,086 verified reviews, 1.5M+ sold, 300,000+ customers, and endorsements from scientists and doctors.
The ad emphasizes a creative recipe and lifestyle angle, but the landing page focuses on product specs, certifications, and comparisons rather than the recipe/lifestyle narrative.
The $150 in free gifts is prominently displayed with clear itemization (creatine, fitness books, meal plans, gift card) and the 67% discount is highlighted in red.
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