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All Made In Cookware ads & funnels →Meta Ad Library

Days running

9 days

Funnel score

71/100

Page speed

41/100

The ad

My crispy chorizo tacos wouldn't be nearly as good if it weren't for this Made In Griddle. It's the perfect pan to get that deep, crispy sear and I love that I can make the entire recipe without juggling 5 pans. If you're serious about grilling this summer, you need to get one for yourself before it sells out.

The Most Versatile Piece of Cookware

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Angle: Versatility and convenience - one pan eliminates multi-pan cooking hassleHook: Product benefit demonstration with personal testimonialFormat: Video testimonial/product showcase

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The funnel behind it

Offer: $199 (was $258) - Save $59 (23% off) - Multiple bundle options available

Visit landing page →

71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a strong product page with excellent social proof, clear offer structure, and compelling benefits messaging. The page effectively converts the ad's promise of versatile, restaurant-quality cooking into detailed product information, customer testimonials, and trust signals. However, the critical weakness is the PageSpeed score of 41, which severely hampers mobile performance and likely causes significant conversion loss. The page would benefit from performance optimization as the highest priority. Secondary improvements: ensure ad headline aligns more closely with page headline, and address the few negative reviews about measurement accuracy and finish quality in product descriptions. The mobile layout is good, but speed issues undermine this advantage.

What this funnel does right. Steal these.

Call to action: Prominent red 'Add to Cart' button is highly visible and action-oriented. Clear, contrasting design. Secondary CTAs (Shop All, American-Made, Best Sellers) provide navigation options. CTA placement is optimal.
Trust signals: Multiple trust signals: Made in Sweden badge, lifetime warranty prominently displayed, 60-day risk-free trial, free shipping over $99, professional-grade 4mm carbon steel, USA Today endorsement. Detailed product information and FAQs present. Only minor concern: some negative reviews visible (measurement accuracy, finish quality).
Mobile experience: Mobile layout is clean and responsive. Navigation is accessible, product images are prominent, pricing is clear, and CTA button is thumb-friendly. Carousel of product images works well on mobile. No obvious mobile usability issues.
Social proof: Strong social proof: 4.5-star rating (3,006 reviews), 2,433 five-star reviews shown in breakdown. Multiple positive customer testimonials visible (Billy, Maggie, Joe, Anne, Amelia). USA Today quote adds credibility. Review count is substantial.
Offer clarity: Clear pricing ($199 vs $258, 23% off), multiple bundle options (Griddle Only, Griddle + Press, Griddle + Press + Lid with 'Best Value' badge). Options are well-presented with savings callout.
Headline: Headline 'Your Stovetop. Restaurant Results.' is compelling and benefit-focused. However, the ad headline 'The Most Versatile Piece of Cookware' differs slightly—page headline is stronger and more specific to use case.
Message match: Ad emphasizes crispy sear, versatility, and reducing pan juggling. Page delivers on these claims with 'Restaurant Results,' naturally non-stick surface, and multiple cooking demonstrations. Minor disconnect: ad focuses on chorizo tacos specifically, page is broader cookware positioning.

Where it's weak

Page speed: PageSpeed score of 41 is poor. This significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Major CRO concern.

Full breakdown

Call to action8/10

Prominent red 'Add to Cart' button is highly visible and action-oriented. Clear, contrasting design. Secondary CTAs (Shop All, American-Made, Best Sellers) provide navigation options. CTA placement is optimal.

Page speed3/10

PageSpeed score of 41 is poor. This significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Major CRO concern.

Trust signals8/10

Multiple trust signals: Made in Sweden badge, lifetime warranty prominently displayed, 60-day risk-free trial, free shipping over $99, professional-grade 4mm carbon steel, USA Today endorsement. Detailed product information and FAQs present. Only minor concern: some negative reviews visible (measurement accuracy, finish quality).

Mobile experience8/10

Mobile layout is clean and responsive. Navigation is accessible, product images are prominent, pricing is clear, and CTA button is thumb-friendly. Carousel of product images works well on mobile. No obvious mobile usability issues.

Headline7/10

Headline 'Your Stovetop. Restaurant Results.' is compelling and benefit-focused. However, the ad headline 'The Most Versatile Piece of Cookware' differs slightly—page headline is stronger and more specific to use case.

Social proof8/10

Strong social proof: 4.5-star rating (3,006 reviews), 2,433 five-star reviews shown in breakdown. Multiple positive customer testimonials visible (Billy, Maggie, Joe, Anne, Amelia). USA Today quote adds credibility. Review count is substantial.

Message match7/10

Ad emphasizes crispy sear, versatility, and reducing pan juggling. Page delivers on these claims with 'Restaurant Results,' naturally non-stick surface, and multiple cooking demonstrations. Minor disconnect: ad focuses on chorizo tacos specifically, page is broader cookware positioning.

Offer clarity8/10

Clear pricing ($199 vs $258, 23% off), multiple bundle options (Griddle Only, Griddle + Press, Griddle + Press + Lid with 'Best Value' badge). Options are well-presented with savings callout.