American Spoon landing page teardown
The page at spoon.com has been the destination of a American Spoon Facebook ad for 636 days. We captured it and scored it 74/100 on the 8-point CRO checklist below.
Offer on the page: A perennial best-seller, our Sour Cherry Preserves are filled with soft, spreadable Michigan Montmorency Cherries. You'll love it spread over thick slices of buttered toast, paired with our Almond Butter for a sophisticated PB&J, or served with your favorite artisanal cheeses for entertaining.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a strong product page with excellent social proof and clear messaging, but severely hampered by poor site speed (37/100). The page successfully converts the ad promise into product details, with 292 5-star reviews providing exceptional credibility. The 'BEST SELLER' badge and detailed description of uses (toast, PB&J, cheese pairings) directly reinforce ad claims. However, the 37 PageSpeed score is a critical weakness—slow load times will cause significant abandonment before users even see the compelling social proof. The mobile experience appears functional but would benefit from optimization. Trust is strong through verified reviews, ingredient transparency, and brand authenticity. The primary conversion opportunity is being undermined by technical performance issues.
What this page does right. Steal these.
- Trust signals: High trust signals: verified buyer reviews, detailed ingredient list, production location (Petoskey, Michigan), small-batch manufacturing details, established brand presence, multiple product variants, newsletter signup, physical contact info.
- Social proof: Exceptional social proof: 5/5 star rating with 292 verified reviews (99% 5-star), 'BEST SELLER' badge, multiple authentic customer testimonials throughout page. Highly credible.
- Call to action: Primary CTA 'Add To Cart' is prominent, red, and action-oriented. Secondary bundle CTA also present. Clear conversion path. Ad CTA 'Shop now' aligns well.
- Message match: Strong alignment between ad messaging (best-seller, Michigan cherries, versatile uses) and landing page content. Ad promises are fulfilled with detailed product description and usage suggestions.
- Offer clarity: Product name, size (9.5 oz), price ($13.95), and key benefit (Michigan Montmorency Cherries) are immediately clear. Bundle option also visible.
- Mobile experience: Responsive design appears functional. Quantity selector, CTAs, and product image are mobile-accessible. Navigation is clean. Minor: some text density in description section could be optimized for mobile readability.
- Headline: Ad headline 'Hint Of Sweetness With A Great Sour Punch!' is descriptive and benefit-focused, matching product positioning. Page headline 'Sour Cherry Preserves' is straightforward but less compelling.
Where it leaks conversions
- Page speed: PageSpeed score of 37 is critically poor. Significantly impacts user experience, bounce rate, and conversion likelihood. Major CRO liability requiring immediate optimization.
Full breakdown
Primary CTA 'Add To Cart' is prominent, red, and action-oriented. Secondary bundle CTA also present. Clear conversion path. Ad CTA 'Shop now' aligns well.
PageSpeed score of 37 is critically poor. Significantly impacts user experience, bounce rate, and conversion likelihood. Major CRO liability requiring immediate optimization.
High trust signals: verified buyer reviews, detailed ingredient list, production location (Petoskey, Michigan), small-batch manufacturing details, established brand presence, multiple product variants, newsletter signup, physical contact info.
Responsive design appears functional. Quantity selector, CTAs, and product image are mobile-accessible. Navigation is clean. Minor: some text density in description section could be optimized for mobile readability.
Ad headline 'Hint Of Sweetness With A Great Sour Punch!' is descriptive and benefit-focused, matching product positioning. Page headline 'Sour Cherry Preserves' is straightforward but less compelling.
Exceptional social proof: 5/5 star rating with 292 verified reviews (99% 5-star), 'BEST SELLER' badge, multiple authentic customer testimonials throughout page. Highly credible.
Strong alignment between ad messaging (best-seller, Michigan cherries, versatile uses) and landing page content. Ad promises are fulfilled with detailed product description and usage suggestions.
Product name, size (9.5 oz), price ($13.95), and key benefit (Michigan Montmorency Cherries) are immediately clear. Bundle option also visible.
Keep exploring
Captured from the public page at spoon.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with American Spoon or Meta. See data sources.