American Spoon landing page teardown
The page at spoon.com has been the destination of a American Spoon Facebook ad for 476 days. We captured it and scored it 58/100 on the 8-point CRO checklist below.
Offer on the page: Sour Cherry Preserves Four-Pack - Stock up bundle
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page has moderate messaging alignment with the ad but suffers from critical performance issues and weak conversion optimization. The newsletter modal interrupts the shopping experience immediately, the primary product CTA is buried, and there's minimal social proof. The 37 PageSpeed score is a major red flag that will cause abandonment. The product imagery is strong and the brand is recognizable, but the page lacks urgency signals, trust indicators, and clear value communication that the ad promises.
What this page does right. Steal these.
- Mobile experience: Layout appears mobile-responsive with stacked product images. Newsletter modal is intrusive on mobile but functional. Touch targets appear adequate.
- Message match: Good alignment between ad's emotional storytelling and product imagery. However, ad emphasizes 'stock up' urgency while page lacks scarcity/urgency messaging.
- Offer clarity: Four-pack bundle is clear, but pricing and exact value proposition could be more prominent. No visible discount or savings amount shown.
Where it leaks conversions
- Page speed: PageSpeed score of 37 is poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
- Social proof: No visible reviews, ratings, testimonials, or social proof elements on the page. Newsletter signup modal doesn't count as product validation.
Full breakdown
Newsletter signup CTA is prominent but not the primary product CTA. 'Shop now' from ad should be more visually dominant. Multiple CTAs create friction.
PageSpeed score of 37 is poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
American Spoon branding provides some trust. However, no visible security badges, guarantees, return policy, or customer testimonials to reinforce credibility.
Layout appears mobile-responsive with stacked product images. Newsletter modal is intrusive on mobile but functional. Touch targets appear adequate.
Ad headline 'One Jar Will NOT Be Enough' is compelling but page doesn't prominently feature this messaging. Page headline appears generic/category-focused rather than benefit-driven.
No visible reviews, ratings, testimonials, or social proof elements on the page. Newsletter signup modal doesn't count as product validation.
Good alignment between ad's emotional storytelling and product imagery. However, ad emphasizes 'stock up' urgency while page lacks scarcity/urgency messaging.
Four-pack bundle is clear, but pricing and exact value proposition could be more prominent. No visible discount or savings amount shown.
Keep exploring
Captured from the public page at spoon.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with American Spoon or Meta. See data sources.