Athletic Brewing Company landing page teardown
The page at athleticbrewing.com has been the destination of a Athletic Brewing Company Facebook ad for 56 days. We captured it and scored it 61/100 on the 8-point CRO checklist below.
Offer on the page: Non-alcoholic beer products ranging from $9.74-$68.94; Limited edition and best-seller items available
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a product catalog landing page for Athletic Brewing's non-alcoholic beer collection. The page shows 91 of 149 products with filtering by availability and sorting options. While the product presentation is clean and mobile-responsive, the page suffers from critical performance issues (39 PageSpeed score) that will harm conversions. The main CRO weakness is message-to-page mismatch: the ad promotes a fun, creative party-hosting use case with lifestyle appeal, but the landing page is a generic product grid with no entertaining/hosting narrative, lifestyle imagery, or curated party bundles. The page lacks customer social proof (reviews, ratings, testimonials) and has no compelling headline or value proposition. The CTAs are functional but generic. For better performance, the page should either: (1) create a dedicated 'Party Hosting' or 'Summer Entertaining' collection with lifestyle imagery and curated bundles, or (2) improve the generic shop-all page with customer reviews, lifestyle content, and a stronger value headline.
What this page does right. Steal these.
- Mobile experience: Mobile layout appears responsive and well-organized. Product grid, filter options, and navigation are mobile-friendly. App promotion banner at top is appropriate for mobile users.
- Call to action: Clear CTAs present: '+' buttons on each product card and 'GET IT' button in the app banner at top. However, the ad's 'See details' CTA doesn't directly match the product-focused CTAs on the page.
- Trust signals: Brand appears established with professional design, clear product information, pricing transparency, and availability filters. Award badges on some products add credibility. However, no visible customer reviews or trust signals like guarantees.
- Offer clarity: Product catalog is clear with visible pricing, product names, and pack sizes. However, no specific promotional offer is highlighted on the page itself—it's a general shop-all view.
Where it leaks conversions
- Page speed: PageSpeed score of 39 is poor. This significantly impacts user experience, conversion rates, and SEO. Page load delays will cause friction and abandonment.
- Message match: Moderate mismatch. Ad promotes hosting/party use case with creative entertaining angle, but landing page is a generic product catalog with no party/entertaining messaging, lifestyle imagery, or hosting-specific product bundles.
Full breakdown
Clear CTAs present: '+' buttons on each product card and 'GET IT' button in the app banner at top. However, the ad's 'See details' CTA doesn't directly match the product-focused CTAs on the page.
PageSpeed score of 39 is poor. This significantly impacts user experience, conversion rates, and SEO. Page load delays will cause friction and abandonment.
Brand appears established with professional design, clear product information, pricing transparency, and availability filters. Award badges on some products add credibility. However, no visible customer reviews or trust signals like guarantees.
Mobile layout appears responsive and well-organized. Product grid, filter options, and navigation are mobile-friendly. App promotion banner at top is appropriate for mobile users.
No primary headline visible on the page. The page uses category navigation (Shop All, Non-Alcoholic Beer, Best Sellers, etc.) instead of a compelling value proposition headline.
Limited social proof visible. Some products show 'Best Seller' badges and medal icons suggesting awards/recognition, but no customer reviews, testimonials, or ratings are displayed on the product cards.
Moderate mismatch. Ad promotes hosting/party use case with creative entertaining angle, but landing page is a generic product catalog with no party/entertaining messaging, lifestyle imagery, or hosting-specific product bundles.
Product catalog is clear with visible pricing, product names, and pack sizes. However, no specific promotional offer is highlighted on the page itself—it's a general shop-all view.
Keep exploring
Captured from the public page at athleticbrewing.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Athletic Brewing Company or Meta. See data sources.