Beis landing page teardown
The page at beistravel.com has been the destination of a Beis Facebook ad for 65 days. We captured it and scored it 44/100 on the 8-point CRO checklist below.
Offer on the page: We've curated the perfect luggage sets for every occasion. Bundle your favorites and enjoy 15-20% off.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at product variety and visual presentation, showing dozens of luggage bundle options with clear pricing and consistent discount messaging (15-20% off). However, it suffers from critical weaknesses: the page speed is extremely poor (28/100), there's minimal social proof (no reviews, testimonials, or trust signals visible), and the connection between the ad (a lifestyle commute video with influencer appeal) and the product-focused landing page is weak. The headline "Travel Sets" is generic and doesn't leverage the lifestyle angle from the ad. While CTAs are present on every product, the page lacks urgency, scarcity, or compelling reasons to buy beyond the discount.
What this page does right. Steal these.
- Offer clarity8/10
- Call to action7/10
Where it leaks conversions
- Social proof1/10
- Message match2/10
- Page speed3/10
- Trust signals3/10
- Headline4/10
Full breakdown
Call to action
7/10Every product has a clear, prominent 'ADD TO CART' button in a contrasting outline style, though some products use 'JOIN THE WAITLIST' as an alternative.
- Consistent button placement below every product
- Clear, action-oriented text ('ADD TO CART')
- High contrast outline buttons that stand out against light backgrounds
- Some products use 'JOIN THE WAITLIST' instead of 'ADD TO CART', creating inconsistency
- No urgency language (e.g., 'Limited stock', 'Buy now')
- No secondary CTA or incentive to act immediately
Page speed
3/10PageSpeed score of 28/100 is critically poor, indicating severe performance issues that will harm user experience and conversions.
- PageSpeed score of 28/100 is in the critical range
- Page likely takes 5+ seconds to load on average connections
- Heavy image assets (dozens of product photos) not optimized
Trust signals
3/10Minimal trust signals: no customer reviews, no security badges, no return policy visible, no brand credentials, and the influencer connection from the ad is not leveraged.
- BÉIS branding is consistent and professional throughout
- Product images are high-quality and professional
- No customer reviews or ratings visible
- No security/payment badges (SSL, Shopify, etc.)
- No return policy, warranty, or guarantee messaging visible
Mobile experience
6/10Layout appears responsive with products in a grid, but the extreme page speed issue (28/100) will severely impact mobile usability and load times.
- Product grid appears to stack appropriately for mobile viewing
- Touch-friendly button sizes for 'ADD TO CART'
- Navigation menu accessible via hamburger icon
- Extremely slow page speed (28/100) will cause major mobile performance issues
- Many product images and color swatches may not load quickly on mobile
- Infinite scroll or pagination not visible, suggesting heavy page load
Headline
4/10The headline 'Travel Sets' is generic and functional but misses the lifestyle and emotional appeal suggested by the ad's influencer commute angle.
- Clear and scannable—immediately tells you what the page is about
- Generic and uninspiring—doesn't differentiate or create desire
- Doesn't match the lifestyle/commute angle from the ad (Paige Tapp commute video)
- No emotional hook or benefit statement beyond product category
Social proof
1/10No customer reviews, ratings, testimonials, influencer endorsements, or user-generated content visible anywhere on the page.
- No star ratings or review counts on any product
- No customer testimonials or success stories
- No influencer or brand partnership mentions despite ad featuring influencer Paige Tapp
Message match
2/10The ad features a lifestyle/influencer angle ('Commute to LA with me #travelwithme #ootd') but the landing page is a generic product catalog with no lifestyle imagery, influencer content, or commute/travel narrative.
- Both ad and page are about travel/luggage products
- Ad emphasizes lifestyle and influencer (Paige Tapp) but page shows no influencer or lifestyle content
- Ad's commute/travel narrative completely absent from page messaging
- Ad's social/OOTD angle not reflected in product presentation or page copy
Offer clarity
8/10Discount range (15-20% off) is clearly stated in the hero section, and each product shows original and discounted prices with savings visible.
- Discount percentage displayed prominently on each product card (15% OFF, 20% OFF labels)
- Original and sale prices shown side-by-side for easy comparison
- Bundle concept explained in hero: 'Bundle your favorites and enjoy 15-20% off'
- No clarity on what triggers the 15% vs 20% discount or if there are conditions
- Limited-time nature of offer not mentioned despite 'for a limited time' banner at top
Your own page
That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at beistravel.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Beis or Meta. See data sources.