Besque landing page teardown
The page at besque.co has been the destination of a Besque Facebook ad for 248 days. We captured it and scored it 80/100 on the 8-point CRO checklist below.
Offer on the page: Besquè Magic Body Oil - 100ml (£42.50, save 15%) or 200ml (£65.00, save 35%) - Cold-pressed luxury body oil with Almond, Primrose, Rosehip, and Patchouli. 14-30 day supply. Free worldwide shipping.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-performing product page with strong narrative alignment to the ad copy. The page effectively converts the ad's educational story about cold-pressed vs refined oils into product positioning. Key strengths: excellent message match, compelling social proof (500K+ customers), clear pricing with savings incentive, detailed ingredient benefits, and multiple trust signals. The product is well-positioned as a premium solution to a specific problem (crepey neck skin). Main weaknesses: PageSpeed score of 66 is below optimal (should be 75+), which could impact conversion rates; CTA could be more prominent/urgent; no visible customer reviews/testimonials on this section; the 14-30 day supply claim could be more prominent. The page successfully leverages the ad's narrative arc (problem → failed solutions → discovery → results) to build credibility and desire. Mobile experience appears solid but speed optimization should be prioritized.
What this page does right. Steal these.
- Headline: Compelling headline that matches ad perfectly: 'Plumps, tightens, firms and hydrates skin' with strong supporting copy about cold-pressed vs refined oils. Creates curiosity and positions product as solution to a specific problem (crepey neck skin).
- Message match: Excellent alignment between ad and landing page. Ad's narrative about cold-pressed oils vs refined oils is directly reflected in page copy. Product benefits (firming, tightening, hydrating) match ad claims. Ingredient benefits (Evening Primrose, Rosehip, etc.) explained on both.
- Trust signals: Multiple trust signals: 500K+ customer count, Trustpilot badge, 'Beware of Fakes' warning about authentic natural ingredients, detailed ingredient explanations, clear shipping info (FedEx, 3-7 days Europe/NA), contact details provided, climate commitment mentioned. FDA disclaimer present. No SSL badge visible but URL is https.
- Mobile experience: Page appears mobile-responsive with stacked layout. Product images and text are readable. CTA button is appropriately sized. Navigation menu is accessible. Minor concern: some sections may require scrolling to see full content, but layout appears functional.
- Social proof: Strong social proof: '500,000+ Happy Customers Worldwide' at top, '312,873 women' mentioned in ad copy, 'Loved by 500,000+ Women Just Like You' section visible. Trustpilot badge shown. However, no visible star ratings or specific testimonials/reviews on this page section.
- Offer clarity: Clear product positioning: cold-pressed Magic Body Oil for neck/body firming. Pricing visible (£42.50 for 100ml, £65 for 200ml with 35% savings). Supply duration stated (14-30 days). One minor issue: the specific benefits timeline is in the ad copy but not prominently on the page itself.
- Call to action: Primary CTA 'ADD TO CART' is clear and prominent. Secondary option 'buy once for £50.00 + shipping' provides alternative. However, CTA could be more prominent/urgent. No scarcity messaging or countdown visible on page.
- Page speed: PageSpeed score of 66 is moderate. Not ideal for conversion optimization—pages scoring 75+ typically convert better. Load time may impact user experience, particularly on mobile. This is a notable weakness for a product page.
Full breakdown
Primary CTA 'ADD TO CART' is clear and prominent. Secondary option 'buy once for £50.00 + shipping' provides alternative. However, CTA could be more prominent/urgent. No scarcity messaging or countdown visible on page.
PageSpeed score of 66 is moderate. Not ideal for conversion optimization—pages scoring 75+ typically convert better. Load time may impact user experience, particularly on mobile. This is a notable weakness for a product page.
Multiple trust signals: 500K+ customer count, Trustpilot badge, 'Beware of Fakes' warning about authentic natural ingredients, detailed ingredient explanations, clear shipping info (FedEx, 3-7 days Europe/NA), contact details provided, climate commitment mentioned. FDA disclaimer present. No SSL badge visible but URL is https.
Page appears mobile-responsive with stacked layout. Product images and text are readable. CTA button is appropriately sized. Navigation menu is accessible. Minor concern: some sections may require scrolling to see full content, but layout appears functional.
Compelling headline that matches ad perfectly: 'Plumps, tightens, firms and hydrates skin' with strong supporting copy about cold-pressed vs refined oils. Creates curiosity and positions product as solution to a specific problem (crepey neck skin).
Strong social proof: '500,000+ Happy Customers Worldwide' at top, '312,873 women' mentioned in ad copy, 'Loved by 500,000+ Women Just Like You' section visible. Trustpilot badge shown. However, no visible star ratings or specific testimonials/reviews on this page section.
Excellent alignment between ad and landing page. Ad's narrative about cold-pressed oils vs refined oils is directly reflected in page copy. Product benefits (firming, tightening, hydrating) match ad claims. Ingredient benefits (Evening Primrose, Rosehip, etc.) explained on both.
Clear product positioning: cold-pressed Magic Body Oil for neck/body firming. Pricing visible (£42.50 for 100ml, £65 for 200ml with 35% savings). Supply duration stated (14-30 days). One minor issue: the specific benefits timeline is in the ad copy but not prominently on the page itself.
Keep exploring
Captured from the public page at besque.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Besque or Meta. See data sources.