Besque landing page teardown
The page at besque.co has been the destination of a Besque Facebook ad for 24 days. We captured it and scored it 81/100 on the 8-point CRO checklist below.
Offer on the page: Get Your First Bottle of Besquè Magic Body Oil, and We'll Add the Unscented Bottle FREE. You pay £50.00 (was £100.00). Includes: Besquè Magic Body Oil - 100ml (£50.00), Besquè Magic Body Oil Unscented - 100ml (FREE, £50.00 value), Tracked shipping (FREE), 30-day satisfaction guarantee (Included).
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof (4.9/5 stars from 27,000+ reviews, 500,000+ women trust it) and offer clarity (the dual-bottle bundle is explicitly detailed with pricing and what's included). The headline is strong and benefit-driven. However, the page suffers from poor mobile optimization—text is cramped, product images are small, and CTAs may be hard to tap. Page speed is weak (60/100), which will hurt conversion on mobile. The message match is excellent: the ad's "Try Both, Keep The One You Love" concept is fully realized on the page with detailed explanations of both variants. Trust is reinforced through guarantees, reviews, and transparent ingredient descriptions. The main weakness is technical performance and mobile usability, which undermines an otherwise compelling offer.
What this page does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Message match9/10
- Offer clarity9/10
- Call to action8/10
- Headline8/10
Where it leaks conversions
- Mobile experience4/10
Full breakdown
Call to action
8/10Multiple CTAs present (green buttons) with clear action language, but primary CTA text 'CHECKOUT NOW' differs from ad's 'Shop now'.
- Bright green buttons with arrow and clear action text ('CHECKOUT NOW', 'GET BOTH BOTTLES FOR £50.00', 'CLAIM BOTH, ONE FREE')
- CTAs repeated throughout page (at least 3 visible instances) to catch users at different scroll depths
- Button color (green) contrasts well against page background
- CTA text 'CHECKOUT NOW' doesn't match ad's 'Shop now'—creates minor message friction
- Multiple CTAs could dilute focus (though repetition aids mobile users)
Page speed
6/10PageSpeed score of 60/100 converts to ~6/10; page will load slowly on mobile, especially on 3G, hurting conversion.
- PageSpeed score of 60 indicates slow load time, likely due to unoptimized images or render-blocking resources
- Mobile users on slower connections will experience noticeable delay before seeing offer
Trust signals
9/10Trust is built through reviews, guarantees, transparency about ingredients, and honest messaging about scent subjectivity.
- 4.9/5 stars from 27,000+ reviews and 500,000+ women using product
- 30-day satisfaction guarantee explicitly stated in offer box and repeated in copy
- Transparent ingredient lists for both variants (rosehip, patchouli, evening primrose, sweet almond, vitamin E) with explanation of why each is used
Mobile experience
4/10Page layout is not optimized for mobile: text is cramped, product images are small, and spacing is tight, making it hard to read and tap CTAs.
- Green CTAs are reasonably sized and spaced for tapping
- Headline and key offer text are at top of page for quick scanning
- Body text is small and dense with minimal line spacing, hard to read on small screens
- Product images are small and side-by-side, difficult to view details on mobile
- Pricing box and bundle details are cramped; text wraps awkwardly on narrow viewports
Headline
8/10The headline clearly states the core offer (first bottle + free unscented) but is lengthy and could be punchier.
- Leads with action ('Get Your First Bottle') and benefit (free second bottle)
- Specific product name and size (100ml) included
- 'FREE' in green stands out visually
- Very long (20+ words), may not scan quickly on mobile
- Doesn't emphasize the 'try both' decision-making angle from the ad
Social proof
9/10Multiple strong proof points: 4.9/5 stars from 27,000+ reviews, 500,000+ women trust it, Trustpilot badge, and repeated testimonial language throughout.
- 4.9/5 star rating with '27,000+ Reviews' displayed prominently under headline with gold stars
- 'Loved & Trusted by 500,000+ Women' statement appears twice on page
- Trustpilot logo at bottom adds third-party credibility
Message match
9/10Ad's core concept ('Try Both, Keep The One You Love') is fully realized: page explains both variants, encourages testing both, and explains the decision logic.
- Page directly addresses the ad's premise: 'you can't smell a photo' and 'scent is personal,' so try both
- Detailed comparison of Original (rosehip/patchouli) vs. Unscented (same oils, no scent) matches ad's explanation
- Section 'Here's the thing: we genuinely don't know which one you'll love' echoes ad's honest tone
Offer clarity
9/10The bundle is crystal clear: £50 for Magic Body Oil + FREE Unscented (£50 value), with free shipping and 30-day guarantee all explicitly listed in a bordered box.
- Pricing breakdown in gold-bordered box shows exact what you get: Magic Oil (£50), Unscented FREE (£50 value), tracked shipping FREE, 30-day guarantee
- Two product images side-by-side with 'FREE' tag on unscented bottle
- Repeated CTA buttons with offer details ('GET BOTH BOTTLES FOR £50.00')
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Captured from the public page at besque.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Besque or Meta. See data sources.