Bloom & Bond landing page teardown
The page at trybloomandbond.com has been the destination of a Bloom & Bond Facebook ad for 31 days. We captured it and scored it 79/100 on the 8-point CRO checklist below.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this page does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Offer clarity9/10
- Call to action8/10
- Headline8/10
- Mobile experience7/10
- Message match7/10
Where it leaks conversions
- Page speed3/10
Full breakdown
Call to action
8/10Primary CTA 'ADD TO CART' is prominent, large, and coral-colored for contrast, with secondary trust signals (90-Day Guarantee, Fast Shipping) directly below it.
- Large, high-contrast coral 'ADD TO CART' button positioned after pricing options
- Secondary CTAs below main button reinforce trust (90-Day Guarantee, Fast Shipping badges)
- Early CTA 'Start Today Risk Free' appears above the fold with arrow icon
- Ad CTA says 'Learn more' but page goes straight to product/cart, creating slight message mismatch
Page speed
3/10PageSpeed score of 33 is critically slow, converting to approximately 3.3 on the 0-10 scale; this will significantly impact mobile conversions and user experience.
- PageSpeed score of 33/100 indicates severe performance issues
- Multiple high-resolution product images and video testimonials likely causing load delays
- Slow load time will increase bounce rate, especially on mobile
Trust signals
9/10Strong trust signals throughout: expert credentials (Dr. Patricia Sullivan with PhD and 22 peer-reviewed papers), 90-Day Money-Back Guarantee prominently displayed, clinical study references, 4.9-star rating from 10,036+ women, and specific result claims (83% report less shedding in 26 days).
- 90-Day Money-Back Guarantee displayed multiple times (near headline, below CTA, in pricing section)
- Dr. Patricia Sullivan's full credentials: PhD Endocrinology Stanford, 17 years clinical & formulation, 22 peer-reviewed papers published
- Specific, measurable result: '83% of customers report: Less Shedding in 26 Days or Less' with 4.9-star rating
Mobile experience
7/10Page appears mobile-responsive with stacked layout, readable text, and accessible buttons, though some sections could be more optimized for thumb-friendly interaction.
- Text is readable and properly sized for mobile viewing
- CTA buttons are large and easily tappable
- Content flows vertically in single column, appropriate for mobile
- Pricing tier options use radio buttons that may be small for mobile interaction
- Product carousel at bottom may require horizontal scrolling on small screens
Headline
8/10The main headline 'The dual-action DHT formula made for women over 35' is specific, benefit-driven, and targets the exact audience, though it could be more emotionally compelling.
- Targets specific demographic (women over 35) with precision
- Leads with the mechanism (DHT formula) which is the core differentiator
- Italicized 'DHT' emphasizes the key ingredient/benefit
- Doesn't lead with the primary benefit (hair regrowth/thickness) before the mechanism
Social proof
9/10Multiple forms of social proof throughout: 4.9 stars from 10,036+ women, 83% customer result claim, expert endorsement from Dr. Patricia Sullivan (Lead Scientist), Dr. Emily Tan testimonial with 5 stars, and customer video testimonials at bottom.
- 4.9 stars from 10,036+ women displayed prominently near headline with customer avatars
- Dr. Patricia Sullivan featured as Lead Scientist with credentials (PhD Endocrinology Stanford, 17 years clinical & formulation, 22 peer-reviewed papers)
- Dr. Emily Tan testimonial with 5-star rating and specific claim about minoxidil comparison
Message match
7/10Ad emphasizes 'Natural DHT-blocking formula' and 'Less breakage, more volume, undeniable thickness' which aligns with page content, but ad CTA 'Learn more' doesn't match the direct purchase flow of the landing page.
- Ad's 'Natural DHT-blocking formula' matches page's core positioning throughout
- Ad's 'Less breakage, more volume, undeniable thickness' aligns with page's benefit claims
- Ad's 'Supports stronger, healthier strands from within' matches page's mechanism explanation
- Ad CTA 'Learn more' suggests educational content, but page is a direct product purchase page
- Ad mentions 'Limited stock available' but page shows no scarcity messaging
Offer clarity
9/10The offer is crystal clear: a DHT-blocking hair loss supplement with specific benefits (less shedding in 26 days, supports regrowth) and three distinct pricing tiers with savings amounts prominently displayed.
- Three pricing options clearly labeled (Buy 1, Buy 2 Get 1 Free, Buy 3 Get 2 Free) with per-bottle costs and total savings
- Specific result claim: '83% of customers report: Less Shedding in 26 Days or Less' with star rating
- Bundle benefits listed with checkmarks: Reduce Hair Shedding, Support Hair Growth, Dual-action DHT Defense, Science-Backed Dosing, No Lifetime Dependency, 100% Natural & Cold-Pressed
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Captured from the public page at trybloomandbond.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Bloom & Bond or Meta. See data sources.