Bloom & Bond landing page teardown
The page at trybloomandbond.com has been the destination of a Bloom & Bond Facebook ad for 28 days. We captured it and scored it 65/100 on the 8-point CRO checklist below.
Offer on the page: Bloom & Bond Pumpkin Seed Oil Softgels with Saw Palmetto, Formulated for Women
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through detailed product comparisons, clinical evidence, and transparent ingredient breakdowns. The editorial review format with specific dosing data (2,000mg PSO + 200mg saw palmetto) and extraction methods creates credibility. However, the page suffers from poor mobile optimization (text is cramped, images don't scale well), extremely slow load time (40/100 PageSpeed), and a weak CTA placement—the primary "SHOP NOW" button appears only after extensive scrolling through competitor reviews. The message match to the ad is strong (natural DHT-blocking, hair thickness), but the friction to conversion is high due to technical performance issues and the editorial format that prioritizes education over urgency.
What this page does right. Steal these.
- Trust signals8/10
- Message match8/10
- Offer clarity8/10
- Headline7/10
Where it leaks conversions
- Mobile experience3/10
- Page speed4/10
- Call to action5/10
Full breakdown
Call to action
5/10Primary CTA 'SHOP NOW' is visually prominent (coral button) but appears only after extensive scrolling through competitor reviews, creating friction.
- Button is large, coral-colored, and stands out visually
- Secondary CTA 'SHOP THE BEST VERSION' appears mid-page
- 90-day guarantee text below button adds reassurance
- Primary CTA appears very far down page (after 4+ product reviews)
- No CTA above the fold or early in the editorial content
- Multiple CTAs (SHOP NOW, SHOP THE BEST VERSION) may dilute focus
Page speed
4/10PageSpeed score of 40/100 converts to approximately 4/10, indicating severe performance issues that will hurt mobile users and conversion rates.
- PageSpeed score of 40/100 indicates very slow load time
- Multiple high-resolution product images likely not optimized
- Long page with extensive content and comparisons increases load time
Trust signals
8/10Page builds strong trust through clinical citations, transparent ingredient breakdowns, detailed comparisons, and author credibility, though no third-party review badges or customer testimonials are visible.
- Clinical research citations (Cho et al. 2014, Hajjashemi et al. 2021) with publication details
- Transparent breakdown of formula, dose, and extraction method for each product
- Author byline ('By the Hair Health Insider Research Team') establishes editorial authority
- No third-party certifications or trust badges visible (e.g., BBB, Norton, etc.)
- No customer review count or star rating for featured product
- No money-back guarantee details visible until very far down page
Mobile experience
3/10Mobile experience is severely compromised with cramped text, poor image scaling, and difficult navigation through long product comparisons.
- Buttons appear to be touch-sized (large coral buttons)
- Text is readable (not microscopic)
- Product images are present on mobile view
- Extremely long scrolling required to reach primary CTA
- Product comparison cards don't appear optimized for narrow screens
- Spec tables (Formula, Extraction, etc.) likely overflow or are hard to read on mobile
Headline
7/10The headline is attention-grabbing and curiosity-driven ('Here's the Truth'), but it emphasizes the review format rather than the product benefit.
- Strong curiosity hook with 'Here's the Truth' in italics
- Specific number (10 capsules) adds credibility
- Positions page as independent review, not sales pitch
- Headline focuses on the review rather than the solution
- Doesn't lead with the primary benefit (hair growth/thickness)
- Generic 'pumpkin seed oil' doesn't differentiate the featured product
Social proof
6/10Page includes personal testimonial ('This is the one that worked for me. After 10 weeks...') and clinical references, but lacks star ratings, review counts, or user testimonials for the featured product.
- First-person testimonial from author describing 10-week results
- Clinical research citations (Cho et al., Hajjashemi et al.) for credibility
- Detailed comparison showing why Bloom & Bond wins vs competitors
- No star ratings or review counts visible for Bloom & Bond product
- No customer testimonials or user reviews shown
- Testimonial is from the author/reviewer, not independent customers
Message match
8/10Strong alignment between ad claims (natural DHT-blocking, thickness, stronger strands) and page content (saw palmetto blocks DHT, clinical dosing, women-specific formula).
- Ad's 'DHT-blocking formula' directly matches page's emphasis on saw palmetto + PSO combination
- Ad's 'more volume, undeniable thickness' aligns with testimonial ('baby hairs were growing back')
- Ad's 'natural' claim matches page's cold-pressed, non-GMO positioning
- Ad says 'Limited stock available' but page shows no scarcity messaging
- Ad emphasizes 'Confidence starts from the roots' but page focuses on clinical evidence over emotional benefit
- Ad CTA is 'Learn more' but page's primary CTA is 'SHOP NOW'
Offer clarity
8/10The top-ranked product (Bloom & Bond) clearly specifies formula, dose, and benefits, though the offer is buried after extensive competitor comparisons.
- Explicit dosing: 2,000mg PSO + 200mg saw palmetto listed in spec table
- Women-specific positioning clearly stated
- Cold-pressed, third-party tested claims visible
- Offer only becomes clear after reading through 4+ competitor products
- No pricing information visible on page
- Primary CTA (SHOP NOW) appears very far down the page
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Captured from the public page at trybloomandbond.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Bloom & Bond or Meta. See data sources.