Brooklinen landing page teardown
The page at brooklinen.com has been the destination of a Brooklinen Facebook ad for 38 days. We captured it and scored it 60/100 on the 8-point CRO checklist below.
Offer on the page: Fast, free shipping on orders $100 or more.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a category landing page for Brooklinen's bedding products. It does well on social proof (175,000+ 5-star reviews prominently displayed, numerous product ratings throughout), trust (brand badges, "Best in Bed" tagline, multiple award badges on products), and offer clarity (clear product organization by category with prices and discounts visible). However, it struggles with headline strength—"All Bedding" is generic and doesn't connect to the ad's narrative about styling and design inspiration. The page lacks a clear primary CTA aligned with the ad's "Get the Look" messaging; instead it presents a product grid with individual "Shop" buttons. Mobile experience appears functional but dense. The disconnect between the ad's lifestyle/design angle and the page's product-catalog approach represents a significant message-match gap.
What this page does right. Steal these.
- Social proof9/10
- Trust signals8/10
- Offer clarity8/10
- Mobile experience7/10
Where it leaks conversions
- Page speed1/10
- Message match3/10
- Headline4/10
- Call to action5/10
Full breakdown
Call to action
5/10Multiple small 'Shop' buttons and 'Load More' buttons exist, but no single primary CTA matching the ad's 'Shop now' call-to-action or 'Get the Look' narrative.
- Clear 'Shop All' buttons appear in multiple sections
- Individual product cards have visible add-to-cart buttons (+)
- No hero-level CTA above the fold aligned with ad messaging
- Distributed CTAs across product grid rather than one primary action
- No 'Get the Look' or design-focused CTA matching the ad's narrative
Page speed
1/10PAGESPEED_SCORE of 11 is extremely poor (on 0-100 scale, this converts to approximately 1 on 0-10 scale), indicating severe performance issues.
- Pagespeed score of 11/100 indicates critical performance problems
- Page likely loads very slowly, impacting user experience and conversions
Trust signals
8/10Strong trust signals throughout: established brand (Brooklinen), massive review volume (175,000+), consistent 5-star ratings, award badges (AD Magazine, Wirecutter), and 'Best in Bed' positioning.
- 175,000+ 5-Star Reviews banner establishes credibility
- Award badges (AD Magazine, Wirecutter) on multiple products
- Consistent high star ratings across all products shown
- No visible security badges, guarantees, or return policy information in screenshots
Mobile experience
7/10Layout appears responsive with stacked product cards and readable text, though the dense grid of products may require significant scrolling on mobile.
- Product cards stack vertically for mobile viewing
- Text is readable and not cramped
- Navigation menu accessible via hamburger icon
- Dense product grid requires extensive scrolling to see options
- Color swatches may be difficult to interact with on small screens
Headline
4/10The headline 'All Bedding' is generic and doesn't connect to the ad's design/styling narrative.
- Clear category label helps users understand page purpose
- No emotional hook or design/style angle matching the ad
- Doesn't communicate the 'Get the Look' design inspiration promised in ad
- Purely functional, not persuasive
Social proof
9/10Extensive social proof throughout: 175,000+ 5-star reviews banner, star ratings on nearly every product (ranging from 2,100+ to 7,300+ reviews), and multiple award badges (AD, Wirecutter).
- 175,000+ 5-Star Reviews | Best in Bed banner directly under logo
- Individual product ratings with review counts (e.g., 24,503 reviews on Luxe Sateen Core)
- Award badges (AD Magazine, Wirecutter) on multiple products throughout page
Message match
3/10Significant disconnect: ad promises design inspiration and styling tips from Head Designer Chris Benz ('Get the Look'), but page is a standard product catalog with no design narrative, styling guidance, or designer content.
- Page does sell bedding products as promised in ad
- No design/styling narrative or 'Get the Look' content visible
- No mention of Chris Benz or design inspiration
- Ad emphasizes lifestyle and style tips; page is purely product-focused
Offer clarity
8/10Pricing, discounts, and product organization are clear throughout the page with multiple product cards showing 'From' prices and percentage discounts.
- Discount percentages clearly labeled (15% off, 25% off, 30% off visible)
- Price ranges shown with 'From' pricing on each product
- Products organized by category (Sheets & Sheet Sets, Duvet Covers, etc.)
- No bundle value proposition clearly stated upfront
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Captured from the public page at brooklinen.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Brooklinen or Meta. See data sources.