Chomps landing page teardown
The page at chomps.com has been the destination of a Chomps Facebook ad for 25 days. We captured it and scored it 71/100 on the 8-point CRO checklist below.
Offer on the page: Order any 10 or 24 count and get a free 8 pack of Original Chicken
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual hierarchy, bold messaging, and clear value proposition with the free chicken offer prominently displayed. The page effectively communicates product benefits (high protein, 0g sugar, keto-friendly, etc.) through clean iconography and uses vibrant orange/red branding that matches the ad context. However, the page suffers from severe performance issues (PageSpeed 28/100), lacks specific customer testimonials or ratings in the hero section, and the primary CTA could be more prominent. The mobile experience appears functional but the speed degradation will hurt conversion significantly. Social proof exists lower on the page (reviews section visible) but isn't leveraged in the critical above-fold area.
What this page does right. Steal these.
- Offer clarity9/10
- Headline8/10
- Call to action7/10
- Trust signals7/10
- Mobile experience7/10
- Message match7/10
Where it leaks conversions
- Page speed3/10
Full breakdown
Call to action
7/10Primary CTA 'SHOP NOW' appears in white button with red text in hero section, but lacks urgency language and could be more visually dominant.
- Clear, action-oriented button text 'SHOP NOW'
- White button with red text provides contrast against orange background
- CTA positioned logically after offer explanation
- Button lacks urgency language (no 'Limited Time', 'Claim Now', etc.)
- CTA could be larger/more prominent given it's the primary conversion point
- No secondary CTAs visible in hero to reinforce action
Page speed
3/10PageSpeed score of 28/100 converts to approximately 2.8/10, indicating critical performance issues that will severely impact user experience and conversions.
- PageSpeed score of 28/100 is critically low
- Slow load times will cause abandonment before users see offer
- Mobile performance severely compromised, affecting majority of traffic
Trust signals
7/10Page builds trust through family-owned story, product certifications (keto-friendly, paleo, gluten-free), ingredient transparency, and customer reviews, but lacks third-party validation.
- Family-owned and operated section with family photo builds authenticity
- Clear ingredient sourcing: '100% grass-fed and finished beef and venison'
- Product certifications visible: keto-friendly, paleo, gluten-free, antibiotic-free
- No third-party certifications, awards, or media mentions visible in hero
- No money-back guarantee or risk-reversal statement
- Limited transparency on sourcing beyond beef/venison claims
Mobile experience
7/10Page layout appears mobile-responsive with stacked sections and readable text, but severe performance issues will degrade mobile experience significantly.
- Text is readable and properly sized for mobile viewing
- Sections stack vertically in logical order
- Navigation menu accessible via hamburger icon
- PageSpeed score of 28 indicates severe mobile performance degradation
- Slow load times will cause high bounce rates on mobile devices
- Large product images may load slowly on mobile connections
Headline
8/10Main headline 'GET SOME FREE CHICKEN ON US' is bold, benefit-driven, and immediately communicates the core offer.
- Large, bold white text on orange background creates strong visual contrast
- Benefit-focused language ('FREE CHICKEN ON US') appeals to value-seeking customers
- Supported by subheadline explaining the offer clearly
- Headline doesn't differentiate from competitors or highlight unique brand positioning
Social proof
6/10Page includes a reviews section with 5-star ratings and customer testimonials visible lower on page, but no social proof appears in the critical hero/above-fold area.
- 5-star review visible: 'SUBTLE SPICY FLAVOR WITH A TWIST OF LIME... YUM!' from Chrisi R.
- Reviews section clearly labeled with star icons
- Family-owned story section with family photo builds brand credibility
- No customer count, review volume, or aggregate rating in hero section
- Social proof relegated to lower page sections, not visible above fold
- No trust badges, certifications, or media mentions in primary CTA area
Message match
7/10Ad mentions Chili Lime Beef flavor and Walmart purchase context; page shows product benefits and free offer but doesn't prominently feature the specific Chili Lime Beef flavor in hero section.
- Product imagery shows Chili Lime Beef stick in reviews section
- Page emphasizes flavor variety and taste benefits matching ad's flavor focus
- Walmart availability mentioned in 'FIND US IN OVER 51,000 STORES NATIONWIDE'
- Hero section features Original Chicken, not the Chili Lime Beef mentioned in ad
- Ad context (pregnancy/postpartum) not reflected in page messaging
- Specific flavor promotion not prominent in primary offer section
Offer clarity
9/10The free chicken offer is stated explicitly and clearly: 'Order any 10 or 24 count and get a free 8 pack of Original Chicken' with a $21.99 value callout.
- Free 8-pack Original Chicken offer clearly stated with order minimums (10 or 24 count)
- $21.99 VALUE badge prominently displayed on product image
- Offer reinforced at top banner: 'FREE CHICKEN 8CT ON 10 & 24 COUNT ORDERS'
Your own page
That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Captured from the public page at chomps.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Chomps or Meta. See data sources.