ColourPop landing page teardown
The page at colourpop.com has been the destination of a ColourPop Facebook ad for 40 days. We captured it and scored it 70/100 on the 8-point CRO checklist below.
Offer on the page: Ogre - Clear opal with golden, silver and green pearl
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at social proof with 10,397 reviews and a 4.7-star rating prominently displayed, plus strong visual content showing the product in action. The Shrek collaboration is clearly communicated with themed imagery and product names (Ogre, Donkey, Short Lord, etc.). However, the page suffers from critical speed issues (PageSpeed 34/100), which severely impacts user experience and conversion potential. The mobile experience appears functional but could be optimized. The CTA is clear but somewhat generic ("add to bag"), and while the offer is specific, the main headline doesn't emphasize the unique Shrek angle as strongly as the ad does.
What this page does right. Steal these.
- Social proof: Exceptional social proof with 10,397 verified reviews, 4.7-star rating displayed prominently, verified buyer badges, and authentic customer testimonials throughout the page.
- Trust signals: Strong trust signals including verified buyer badges, detailed product descriptions, ingredient lists, 'How to Use' sections, and authentic customer reviews with photos.
- Message match: The page strongly matches the ad's Shrek theme with character-named products (Ogre, Donkey, Short Lord), themed imagery, and the Eevee/Pokémon collaboration banner, though the main headline is less playful than the ad copy.
- Offer clarity: The specific product variant (Ogre - Clear opal with golden, silver and green pearl) is clearly stated with color swatches and dropdown selection visible.
- Call to action: The primary CTA 'add to bag $10.00' is clear and action-oriented with pricing visible, though it could be more compelling or use stronger action language.
- Mobile experience: The mobile layout appears functional with stacked elements, readable text, and accessible buttons, though the slow page speed likely impacts mobile usability.
- Headline: The headline 'Shrek Ultra Glossy Lip' is clear and product-focused, but doesn't capture the playful 'Shrek Vibes' energy from the ad.
Where it leaks conversions
- Page speed: PageSpeed score of 34/100 indicates critical performance issues that will significantly harm user experience, bounce rates, and conversions.
Full breakdown
The primary CTA 'add to bag $10.00' is clear and action-oriented with pricing visible, though it could be more compelling or use stronger action language.
PageSpeed score of 34/100 indicates critical performance issues that will significantly harm user experience, bounce rates, and conversions.
Strong trust signals including verified buyer badges, detailed product descriptions, ingredient lists, 'How to Use' sections, and authentic customer reviews with photos.
The mobile layout appears functional with stacked elements, readable text, and accessible buttons, though the slow page speed likely impacts mobile usability.
The headline 'Shrek Ultra Glossy Lip' is clear and product-focused, but doesn't capture the playful 'Shrek Vibes' energy from the ad.
Exceptional social proof with 10,397 verified reviews, 4.7-star rating displayed prominently, verified buyer badges, and authentic customer testimonials throughout the page.
The page strongly matches the ad's Shrek theme with character-named products (Ogre, Donkey, Short Lord), themed imagery, and the Eevee/Pokémon collaboration banner, though the main headline is less playful than the ad copy.
The specific product variant (Ogre - Clear opal with golden, silver and green pearl) is clearly stated with color swatches and dropdown selection visible.
Keep exploring
Captured from the public page at colourpop.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with ColourPop or Meta. See data sources.