Elavate landing page teardown
The page at elavate.com has been the destination of a Elavate Facebook ad for 553 days. We captured it and scored it 71/100 on the 8-point CRO checklist below.
Offer on the page: Try It RISK FREE For 90 Days! If you don't see visible improvements, we'll give you a FULL REFUND. You don't even need to send the product back! Less than 1% of our users make a claim!
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof with multiple verified customer testimonials, before/after photos, high star ratings (4.8/5), media mentions (Marie Claire, ITV, Forbes), and specific clinical study results (87% saw firmer skin, 82% improved joint comfort, 93% would continue). The 90-day money-back guarantee and low refund rate (1%) build strong trust. However, the page suffers from poor mobile optimization with cramped layouts and small text, and the headline doesn't match the ad's promise about "glowing skin after 40"—instead focusing on clinical study claims. The CTA buttons are prominent and clear, but the page speed is poor (49/100), which will hurt conversion. Offer clarity is strong with specific dosages and ingredient benefits clearly stated.
What this page does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Offer clarity9/10
- Call to action8/10
Where it leaks conversions
- Mobile experience4/10
- Page speed5/10
- Headline5/10
- Message match5/10
Full breakdown
Call to action
8/10Multiple prominent green CTAs ('START MY TRANSFORMATION', 'Start My Transformation', 'TRY IT RISK FREE', 'START YOUR TRANSFORMATION') are highly visible and action-oriented.
- Bright green buttons stand out against the light blue background
- Action-oriented copy ('START MY TRANSFORMATION', 'TRY IT RISK FREE')
- Multiple CTAs positioned throughout the page at logical conversion points
- Primary CTA text doesn't match ad CTA ('Shop now' vs 'START MY TRANSFORMATION')
Page speed
5/10PageSpeed score of 49/100 converts to approximately 5/10, indicating slow load times that will negatively impact conversion rates.
- PageSpeed score of 49 indicates significant performance issues
- Multiple high-resolution images throughout the page likely contribute to slow loading
- Video embeds (customer testimonial videos) may slow initial page load
Trust signals
9/10Strong trust signals including 4.8/5 star ratings, verified buyer badges, specific clinical study results with percentages, media mentions, 90-day money-back guarantee with low refund rate (1%), and detailed before/after testimonials.
- 90-day money-back guarantee with 'less than 1% claim rate' detail
- Verified Buyer badges on all three customer testimonials
- Specific clinical study results: '87% saw firmer skin', '82% improved joint comfort', '93% would continue'
Mobile experience
4/10Mobile layout appears cramped with small text, stacked elements, and poor spacing that makes reading difficult on smaller screens.
- CTAs are still visible and tappable on mobile
- Single-column layout prevents horizontal scrolling
- Text appears very small and cramped in the mobile view
- Comparison table is difficult to read on narrow screens
- Before/after images are stacked vertically, reducing impact
Headline
5/10Page headline 'CLINICALLY STUDIED COLLAGEN SUPERBLEND FOR WOMEN' is feature-focused and doesn't match the ad's benefit-driven 'glowing skin after 40' promise.
- Clear and descriptive of the product type
- Includes 'clinically studied' which builds credibility
- Doesn't address the emotional benefit of 'glowing skin after 40' from the ad
- Feature-focused rather than benefit-focused
- Misses the age-specific angle that resonates with the target audience
Social proof
9/10Extensive social proof including 4.8/5 star ratings from 4,367 Trustpilot reviews, three detailed verified customer testimonials with before/after photos, media mentions (Marie Claire, ITV, Forbes, The Sunday Times), and specific clinical study results.
- 4.8 from 4,367 reviews with Trustpilot badge visible multiple times
- Three named verified buyer testimonials with before/after photos showing real results
- Media logos (Marie Claire, ITV, Forbes, The Sunday Times) in 'As Seen In' section
Message match
5/10Ad promises 'glowing skin after 40' but page leads with clinical study claims; ad emphasizes ingredient benefits while page emphasizes clinical results and testimonials.
- Both mention collagen as the core product
- Both target women (ad mentions 'British women', page says 'for women')
- Both highlight skin benefits
- Ad headline 'glowing skin after 40' doesn't appear on page headline
- Ad focuses on ingredient list and dosages; page focuses on clinical study results
- Ad mentions '20,000+ British women' but page doesn't reinforce this specific social proof point
Offer clarity
9/10Specific dosages (7,050mg collagen), ingredient benefits, and guarantee terms are clearly stated throughout.
- 7,050mg Hydrolysed Marine & Bovine Collagen dosage explicitly shown
- 90-day money-back guarantee with 'less than 1% claim rate' detail
- Clear ingredient list with specific benefits (Biotin for hair, Hyaluronic Acid for skin)
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Captured from the public page at elavate.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Elavate or Meta. See data sources.