Elavate landing page teardown
The page at elavate.com has been the destination of a Elavate Facebook ad for 336 days. We captured it and scored it 22/100 on the 8-point CRO checklist below.
Offer on the page: Scratch below to see what you win...
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page is a gamification overlay that completely abandons the advertised product (Elavate Multi-Collagen hair supplement). Instead of showing the collagen product, pricing, benefits, or any hair-related content, it presents a scratch-card game with no visible connection to the ad. The page fails on message match (ad promises hair restoration, page delivers a prize game), offer clarity (no product details visible), and trust (the bait-and-switch undermines credibility). The only positive is that the mobile layout is clean and the CTA is prominent, but these cannot overcome the fundamental disconnect between ad and landing page.
What this page does right. Steal these.
- Mobile experience7/10
Where it leaks conversions
- Social proof0/10
- Message match0/10
- Trust signals1/10
- Offer clarity1/10
- Headline2/10
- Page speed3/10
Full breakdown
Call to action
6/10The 'SCRATCH HERE' button is visually prominent with good contrast and clear call-to-action text, but it leads to a game rather than a product purchase.
- Large, prominent blue button with high contrast
- Clear, action-oriented text ('SCRATCH HERE')
- Centered and easy to tap on mobile
- CTA does not match the advertised 'Shop now' action
- Button leads to a game, not a product purchase
- No secondary CTA to actually buy the product
Page speed
3/10PAGESPEED_SCORE of 33 converts to approximately 3.3 on the 0-10 scale, indicating very poor page performance.
- PAGESPEED_SCORE of 33 is critically slow
- Poor loading performance will increase bounce rate
- Slow speed undermines user experience on mobile
Trust signals
1/10The bait-and-switch from advertised product to a scratch-card game severely damages trust; no trust signals, certifications, or company information visible.
- Gamification overlay appears deceptive compared to ad promise
- No company information, certifications, or credentials shown
- No clear path to the actual product purchase
Mobile experience
7/10The page layout is clean and mobile-optimized with good spacing, readable text, and a tappable button, though the content itself is inappropriate.
- Clean, centered layout with ample whitespace
- Large, easily tappable button
- Text is readable and well-sized for mobile
- No product information to display on mobile
- Gamification may not be the intended mobile experience
Headline
2/10The headline 'REVEAL YOUR PRIZE!' is generic and unrelated to the advertised hair-restoration product.
- Clear and easy to read in large text
- No connection to hair health or collagen benefits
- Does not match the ad headline 'The Secret To Healthy Hair After 40'
- Creates false expectation of a prize rather than a product
Social proof
0/10No social proof elements are visible anywhere on the page—no testimonials, reviews, user counts, or trust badges.
- No customer testimonials or reviews
- No mention of '50,000+ British women' referenced in the ad
- No trust indicators or certifications visible
Message match
0/10Complete disconnect: ad promotes a clinically-backed collagen supplement for hair health; page shows a scratch-card game with no product information.
- Ad headline 'The Secret To Healthy Hair After 40' is completely absent
- No collagen product, ingredients, or benefits mentioned
- Gamification overlay replaces product landing page entirely
Offer clarity
1/10No product information, pricing, or offer details are visible—only a generic scratch-card game with an unknown prize.
- No mention of the collagen product advertised
- No pricing or product details visible
- Prize outcome is completely unclear
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Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at elavate.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Elavate or Meta. See data sources.