Elavate landing page teardown
The page at uk.elavate.com has been the destination of a Elavate Facebook ad for 203 days. We captured it and scored it 20/100 on the 8-point CRO checklist below.
Offer on the page: Scratch below to see what you win...
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page shows a gamification popup (scratch-off card) that is completely disconnected from the advertised collagen product. The ad promises "The Secret To Pain Free Joints After 40" with detailed product benefits, but the landing page presents a prize reveal mechanic with no product information, pricing, or purchase path visible. The page fails to deliver on message match, offer clarity, and CTA alignment. While the mobile layout appears functional and the design is clean, the fundamental disconnect between ad promise and landing page experience severely undermines conversion potential. The page appears to be either a misdirected link or a poorly configured funnel.
What this page does right. Steal these.
- Mobile experience7/10
Where it leaks conversions
- Social proof0/10
- Message match1/10
- Offer clarity1/10
- Call to action2/10
- Trust signals2/10
- Headline2/10
- Page speed5/10
Full breakdown
Call to action
2/10The CTA 'SCRATCH HERE' is present but directs to a game mechanic rather than a product purchase, creating friction and confusion.
- Button is visually prominent with blue color
- CTA does not match advertised 'Shop now' action
- Directs to game instead of product purchase
- Does not communicate value or next step clearly
Page speed
5/10PageSpeed score of 46 converts to approximately 4.6/10, indicating slow page load performance.
- PageSpeed score of 46 indicates poor performance
- Likely slow image/asset loading
- May cause high bounce rates on mobile
Trust signals
2/10The page lacks trust signals; the mismatch between ad and landing page creates distrust, and no security, company, or product credibility indicators are visible.
- Elavate branding is present at top
- No security badges or SSL indicators visible
- Misleading landing page undermines brand trust
- No company information, contact details, or credentials shown
Mobile experience
7/10The page layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive elements.
- Centered, single-column layout suitable for mobile
- Large, tappable scratch card element
- Readable font sizes and spacing
- Close button (X) is small and could be difficult to tap
Headline
2/10The headline 'REVEAL YOUR PRIZE!' is generic and unrelated to the collagen product advertised.
- Clear and readable typography
- Does not match ad headline about pain-free joints
- No product benefit communicated
- Creates confusion about page purpose
Social proof
0/10No social proof elements visible anywhere on the page—no reviews, testimonials, user counts, or trust indicators.
- No customer reviews or ratings shown
- No mention of '50,000+ British women' referenced in ad
- No trust badges or certifications visible
Message match
1/10Complete disconnect between ad (collagen product with joint/skin/hair benefits) and landing page (generic prize scratch-off game).
- Ad promises collagen product; page shows game mechanic
- Ad headline about pain-free joints absent from page
- No product details, ingredients, or benefits mentioned
Offer clarity
1/10The page shows only a scratch-off game mechanic with no product details, pricing, benefits, or clear offer related to collagen.
- No product information visible
- No pricing or purchase details shown
- Unclear what 'prize' relates to or what the user wins
Your own page
That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at uk.elavate.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Elavate or Meta. See data sources.