Fi landing page teardown
The page at fitracking.com has been the destination of a Fi Facebook ad for 34 days. We captured it and scored it 63/100 on the 8-point CRO checklist below.
Offer on the page: Up to $70 off select Fi collars with code PETSAFETY
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page shows strong urgency messaging tied to seasonal pet safety concerns and a clear promotional offer, but suffers from significant content gaps and poor mobile optimization. The page does well with a timely, emotionally resonant headline and a specific discount code that creates trust. However, the page appears to have substantial rendering issues with most content missing from the capture, making it difficult to assess overall effectiveness. The mobile experience appears cramped with the yellow "Shop" button and navigation competing for space, and there's minimal visible social proof or detailed product information to support the conversion.
What this page does right. Steal these.
- Call to action: The 'Shop' button is highly visible with a bright yellow color that stands out against the dark background, though it's somewhat generic.
- Headline: The headline 'The most dogs go missing in July!' creates strong emotional urgency and seasonal relevance that aligns with pet safety concerns.
- Page speed: PageSpeed score of 65 converts to approximately 6.5 on the 0-10 scale, indicating moderate performance with room for improvement.
- Message match: The page headline about July dog safety aligns well with the ad's focus on the Series3+ smart collar for pet protection, though the Series3+ product isn't explicitly mentioned above the fold.
- Offer clarity: The offer is specific ($70 off) with a clear promo code (PETSAFETY), though the exact product scope ('select Fi collars') is somewhat vague.
Where it leaks conversions
- Social proof2/10
No visible customer testimonials, reviews, ratings, or social proof elements are present in the visible portion of the page.
- Mobile experience5/10
The header layout appears cramped on mobile with the logo, Shop button, and menu icon competing for space, and the banner text may be difficult to read on smaller screens.
Full breakdown
The 'Shop' button is highly visible with a bright yellow color that stands out against the dark background, though it's somewhat generic.
PageSpeed score of 65 converts to approximately 6.5 on the 0-10 scale, indicating moderate performance with room for improvement.
The specific promo code and seasonal safety messaging build some trust, but the lack of visible brand credentials, certifications, or company information limits overall trust signals.
The header layout appears cramped on mobile with the logo, Shop button, and menu icon competing for space, and the banner text may be difficult to read on smaller screens.
The headline 'The most dogs go missing in July!' creates strong emotional urgency and seasonal relevance that aligns with pet safety concerns.
No visible customer testimonials, reviews, ratings, or social proof elements are present in the visible portion of the page.
The page headline about July dog safety aligns well with the ad's focus on the Series3+ smart collar for pet protection, though the Series3+ product isn't explicitly mentioned above the fold.
The offer is specific ($70 off) with a clear promo code (PETSAFETY), though the exact product scope ('select Fi collars') is somewhat vague.
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Captured from the public page at fitracking.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Fi or Meta. See data sources.