Frøya Organics landing page teardown
The page at froyaorganics.com has been the destination of a Frøya Organics Facebook ad for 262 days. We captured it and scored it 58/100 on the 8-point CRO checklist below.
Offer on the page: 46% off - Pick your biggest concerns & save extra! (Tiered discount based on skin concern selection)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page implements a personalized discount mechanism (46% off based on skin concern selection) that aligns well with the ad promise. The mobile layout is clean and responsive. However, the page suffers from critical performance issues (PageSpeed 36), complete absence of social proof elements, and minimal trust indicators. The discount offer is clear but the page lacks urgency signals beyond the selection mechanism. The refund guarantee mentioned in the ad should be more prominent on the page. The secondary 'full price' option may create decision friction. Overall, the page has solid message-match and UX structure but is undermined by poor performance and weak social proof/trust elements.
What this page does right. Steal these.
- Mobile experience: Page appears well-optimized for mobile with stacked button layout, readable typography, and appropriate spacing. Text is legible and CTAs are appropriately sized for touch interaction.
- Message match: Strong alignment between ad and landing page. Ad promises 'up to 40% off' and page delivers 46% off with personalized selection. Ad mentions 'natural skincare' and 'best selling balms' - page focuses on skin concerns. Minor discrepancy in discount percentage (40% vs 46%).
- Call to action: Clear primary CTA structure with four distinct orange buttons for different skin concerns. However, there's also a secondary 'I want to pay full price' link which may dilute conversion intent. CTAs are action-oriented but could be more prominent.
- Offer clarity: 46% off discount is clearly stated with conditional selection mechanism. However, ad mentions 'up to 40%' while page shows 46%, creating minor discrepancy. The tiered discount structure based on skin concerns is transparent.
Where it leaks conversions
- Page speed: PageSpeed score of 36 is critically poor. This severely impacts user experience, bounce rates, and conversion rates. Page loads slowly on mobile devices, which is especially problematic for mobile traffic.
- Social proof: No visible social proof elements on the captured page sections. No testimonials, reviews, ratings, user counts, or trust badges are shown. This is a significant weakness for a skincare product page.
- Trust signals: Brand logo present (Frøya) and '20 years perfecting natural skincare' claim adds credibility. 'Full refund' guarantee is mentioned in ad but not visible on page sections shown. No security badges, certifications, or third-party validation visible. Limited trust signals overall.
Full breakdown
Clear primary CTA structure with four distinct orange buttons for different skin concerns. However, there's also a secondary 'I want to pay full price' link which may dilute conversion intent. CTAs are action-oriented but could be more prominent.
PageSpeed score of 36 is critically poor. This severely impacts user experience, bounce rates, and conversion rates. Page loads slowly on mobile devices, which is especially problematic for mobile traffic.
Brand logo present (Frøya) and '20 years perfecting natural skincare' claim adds credibility. 'Full refund' guarantee is mentioned in ad but not visible on page sections shown. No security badges, certifications, or third-party validation visible. Limited trust signals overall.
Page appears well-optimized for mobile with stacked button layout, readable typography, and appropriate spacing. Text is legible and CTAs are appropriately sized for touch interaction.
'WANT 46% OFF?' is direct and benefit-focused, matching the discount offer. However, it's generic and doesn't leverage the '[LOW STOCK]' urgency signal from the ad headline, missing an opportunity for scarcity-driven conversion.
No visible social proof elements on the captured page sections. No testimonials, reviews, ratings, user counts, or trust badges are shown. This is a significant weakness for a skincare product page.
Strong alignment between ad and landing page. Ad promises 'up to 40% off' and page delivers 46% off with personalized selection. Ad mentions 'natural skincare' and 'best selling balms' - page focuses on skin concerns. Minor discrepancy in discount percentage (40% vs 46%).
46% off discount is clearly stated with conditional selection mechanism. However, ad mentions 'up to 40%' while page shows 46%, creating minor discrepancy. The tiered discount structure based on skin concerns is transparent.
Keep exploring
Captured from the public page at froyaorganics.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Frøya Organics or Meta. See data sources.