Glossier landing page teardown
The page at glossier.com has been the destination of a Glossier Facebook ad for 54 days. We captured it and scored it 68/100 on the 8-point CRO checklist below.
Offer on the page: Body butter + Eau de parfum. SAVE 28% WITH THIS SET
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at visual presentation with high-quality imagery, clear product details, and strong social proof (5.0 star rating with customer reviews). The offer is transparent (28% savings clearly stated) and the mobile layout is clean and functional. However, the page suffers from extremely poor page speed (13/100), which severely impacts user experience and conversion potential. The headline "The Glossier You Routine" is generic and doesn't emphasize the savings angle that the ad promotes. The CTA button could be more prominent, and the connection between the ad's "two ways" messaging and the actual product presentation could be clearer.
What this page does right. Steal these.
- Social proof9/10
- Trust signals8/10
- Mobile experience8/10
- Offer clarity8/10
- Call to action7/10
Where it leaks conversions
- Page speed1/10
- Headline5/10
Full breakdown
Call to action
7/10The 'Add to bag' button is present and functional but lacks visual prominence and urgency compared to best practices.
- Clear action-oriented text 'Add to bag'
- Button is positioned after key product information
- Price clearly displayed next to CTA
- Button styling is understated (appears as outlined button rather than filled)
- No urgency language or visual emphasis
- Could benefit from higher contrast or larger size
Page speed
1/10PageSpeed score of 13/100 is critically poor and will severely impact user experience, bounce rates, and conversions.
- PageSpeed score of 13/100 is critically poor
- Likely slow image loading and rendering
- Poor performance will drive abandonment before users see CTA
Trust signals
8/10Multiple trust signals present including 5.0 star rating, customer reviews, clear pricing, product details, and brand reputation, though privacy policy link is visible at bottom.
- 5.0 star rating with verified customer review
- Detailed product specifications (sizes, ingredients)
- Clear pricing with original and sale prices
- No visible security badges or certifications
- Limited information about return policy on visible portion
Mobile experience
8/10Mobile layout is clean and functional with proper stacking of elements, readable text, and accessible buttons, though some spacing could be optimized.
- Single-column layout appropriate for mobile
- Product images are large and clear
- CTA button is easily tappable with adequate spacing
- Thumbnail carousel at top could be difficult to navigate on small screens
- Some text sections are quite long and could be condensed for mobile
Headline
5/10The headline 'The Glossier You Routine' is descriptive but generic and doesn't communicate the savings or value proposition that the ad emphasizes.
- Clear product name identification
- Professional typography and placement
- Doesn't mention savings or 'two ways' from the ad
- Generic descriptor 'Routine' doesn't differentiate or create urgency
- Misses opportunity to lead with the discount angle
Social proof
9/10Strong 5.0 star rating with customer reviews visible, including a detailed positive review from 'Clean decadence' praising the product quality and value.
- 5.0 star average rating prominently displayed
- Actual customer review with name and full testimonial visible
- Review mentions value ('worth the value') which reinforces the savings message
Message match
6/10The ad emphasizes 'Save on Glossier You, two ways' and 'Save 28%' but the page headline focuses on 'Routine' without leading with savings, creating a disconnect.
- Product name 'Glossier You' matches ad exactly
- Savings percentage (28%) is present on page as advertised
- Bundle concept ('two ways') is represented as a set
- Headline doesn't emphasize savings like the ad does
- The 'two ways' concept isn't clearly explained on page
- Ad's value proposition isn't the primary focus of page messaging
Offer clarity
8/10The 28% savings is clearly stated ('SAVE 28% WITH THIS SET') and the bundle contents are explicit, though the value proposition could be more prominent.
- Savings percentage clearly displayed in all caps
- Original price ($122) and sale price ($92) both visible
- Bundle contents explicitly listed: Body butter + Eau de parfum
- Savings message appears mid-page rather than in headline
- No clear explanation of why this bundle is better than buying separately
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Captured from the public page at glossier.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Glossier or Meta. See data sources.