Graza landing page teardown
The page at graza.co has been the destination of a Graza Facebook ad for 36 days. We captured it and scored it 46/100 on the 8-point CRO checklist below.
Offer on the page: What do you use olive oil for??
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page shows a clever interactive quiz approach that engages users by asking about their olive oil use case, with four button options (Frying & Baking, Cooking & Roasting, Dressing & Dipping, All of the Above) and an opt-out link. The page does well with mobile optimization, clear visual hierarchy with the lime-green buttons, and a personalization strategy that could improve conversion. However, it suffers from critical weaknesses: the page speed score of 39 is severely problematic, there's no visible social proof (reviews, testimonials, or trust badges), the offer clarity is vague (what discount amount?), and the connection between the ad's "high heat hero" messaging and the quiz-based landing experience creates message mismatch. The page also lacks trust signals like certifications, guarantees, or brand credibility markers that would reassure first-time buyers of a premium olive oil product.
What this page does right. Steal these.
- Mobile experience: The page displays well on mobile with full-width buttons, readable text, and appropriate spacing for touch interactions across the visible sections.
- Call to action: The four button CTAs are visually prominent with high contrast lime-green styling and clear action-oriented text, though the primary CTA is indirect (selecting a use case rather than 'Shop Now').
Where it leaks conversions
- Page speed: PageSpeed score of 39 indicates severe performance issues that will cause user frustration and abandonment on mobile devices.
- Social proof: No visible customer reviews, testimonials, ratings, or trust badges appear anywhere on the visible page sections.
- Trust signals: No visible trust indicators such as security badges, money-back guarantees, certifications, brand credentials, or customer testimonials appear on the page.
- Offer clarity: The page mentions 'special discount' but never specifies the discount amount, percentage, or terms, leaving users uncertain about the actual offer value.
- Message match: The ad emphasizes 'high heat cooking oil' and product benefits, but the landing page leads with a discount quiz about use cases, creating a disconnect between ad promise and landing experience.
Full breakdown
The four button CTAs are visually prominent with high contrast lime-green styling and clear action-oriented text, though the primary CTA is indirect (selecting a use case rather than 'Shop Now').
PageSpeed score of 39 indicates severe performance issues that will cause user frustration and abandonment on mobile devices.
No visible trust indicators such as security badges, money-back guarantees, certifications, brand credentials, or customer testimonials appear on the page.
The page displays well on mobile with full-width buttons, readable text, and appropriate spacing for touch interactions across the visible sections.
The headline 'You've got a special discount!' creates curiosity and urgency, but doesn't communicate the product benefit or match the ad's 'high heat hero' positioning.
No visible customer reviews, testimonials, ratings, or trust badges appear anywhere on the visible page sections.
The ad emphasizes 'high heat cooking oil' and product benefits, but the landing page leads with a discount quiz about use cases, creating a disconnect between ad promise and landing experience.
The page mentions 'special discount' but never specifies the discount amount, percentage, or terms, leaving users uncertain about the actual offer value.
Keep exploring
Captured from the public page at graza.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Graza or Meta. See data sources.