Graza landing page teardown
The page at graza.co has been the destination of a Graza Facebook ad for 19 days. We captured it and scored it 29/100 on the 8-point CRO checklist below.
Offer on the page: What do you use olive oil for??
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has significant CRO issues. The headline "You've got a special discount!" creates strong expectation-setting that should lead to a clear offer, but instead the page pivots to a quiz-style engagement asking "What do you use olive oil for?" with multiple choice buttons. This is a poor message match with the ad about NASCAR sponsorship and "Crazy Fresh Extra Virgin Olive Oil" — the page doesn't address the ad's primary value proposition at all. The mobile experience appears optimized (good spacing, readable text), but the page speed is critically poor at 44/100, which will hurt conversions. There's no visible social proof, trust signals, or clear offer details. The CTA buttons are visually prominent but don't lead to a purchase action — they're quiz responses. The page seems designed for engagement/data collection rather than conversion, making it fundamentally misaligned with typical e-commerce landing page goals.
What this page does right. Steal these.
- Mobile experience: The layout is clean and mobile-optimized with good spacing, readable serif typography, and full-width buttons that are easy to tap on mobile devices.
Where it leaks conversions
- Social proof: No visible customer testimonials, reviews, ratings, or social proof elements appear anywhere on the visible page sections.
- Message match: The ad promotes NASCAR sponsorship and 'Crazy Fresh Extra Virgin Olive Oil' but the landing page is a quiz asking about olive oil uses with no mention of NASCAR, the brand story, or product details.
- Page speed: PageSpeed score of 44/100 indicates poor performance that will significantly impact user experience and conversion rates.
- Trust signals: No visible trust signals such as security badges, company information, guarantees, certifications, or brand credibility markers are present on the visible sections.
- Offer clarity: The page mentions a 'special discount' in the headline but never specifies what the discount is, what it applies to, or how to claim it.
- Call to action: The primary interactive elements are quiz buttons ('FRYING & BAKING', 'COOKING & ROASTING', etc.) rather than purchase CTAs, and there's an 'I don't want a special discount' escape link that undermines conversion intent.
- Headline: The headline 'You've got a special discount!' is attention-grabbing but vague and doesn't communicate the actual value proposition or product.
Full breakdown
The primary interactive elements are quiz buttons ('FRYING & BAKING', 'COOKING & ROASTING', etc.) rather than purchase CTAs, and there's an 'I don't want a special discount' escape link that undermines conversion intent.
PageSpeed score of 44/100 indicates poor performance that will significantly impact user experience and conversion rates.
No visible trust signals such as security badges, company information, guarantees, certifications, or brand credibility markers are present on the visible sections.
The layout is clean and mobile-optimized with good spacing, readable serif typography, and full-width buttons that are easy to tap on mobile devices.
The headline 'You've got a special discount!' is attention-grabbing but vague and doesn't communicate the actual value proposition or product.
No visible customer testimonials, reviews, ratings, or social proof elements appear anywhere on the visible page sections.
The ad promotes NASCAR sponsorship and 'Crazy Fresh Extra Virgin Olive Oil' but the landing page is a quiz asking about olive oil uses with no mention of NASCAR, the brand story, or product details.
The page mentions a 'special discount' in the headline but never specifies what the discount is, what it applies to, or how to claim it.
Keep exploring
Captured from the public page at graza.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Graza or Meta. See data sources.