Graza landing page teardown
The page at sameday.costco.com has been the destination of a Graza Facebook ad for 53 days. We captured it and scored it 55/100 on the 8-point CRO checklist below.
Offer on the page: Graza Sizzle Extra Virgin Olive Oil, 750 ml, 2-count for $21.55 (2 x 750 ml)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page does well by clearly displaying the product name, price, and quantity upfront, with a prominent "Add to cart" CTA. However, it falls short in several critical areas: the page speed is poor (52/100), limiting conversion potential; there's minimal social proof or customer reviews visible; the product benefits from the ad (harvest date, single origin, cold-pressed) are buried in small product details rather than highlighted prominently; and the mobile experience, while functional, could be more optimized for quick purchasing. The page relies heavily on product imagery but lacks persuasive copy that reinforces the premium positioning mentioned in the ad.
What this page does right. Steal these.
- Offer clarity: Price, quantity, and product name are clearly displayed, though the premium attributes (single origin, harvest date, cold-pressed) are relegated to small product details text.
- Call to action: The 'Add to cart' button is prominent, blue, and easy to locate, though it could be more action-oriented with benefit-driven copy.
- Mobile experience: The layout is mobile-responsive with a functional quantity selector and prominent CTA, though the product details and benefits could be more scannable on smaller screens.
Where it leaks conversions
- Social proof: No customer reviews, ratings, or testimonials are visible on the page, which is a significant missed opportunity for a premium product.
- Page speed: PageSpeed score of 52 indicates significant performance issues that will negatively impact conversion rates and user experience.
- Message match: The ad emphasizes 'crazy fresh,' single origin, harvest dates, and premium attributes, but the landing page buries these benefits in small product details rather than leading with them.
Full breakdown
The 'Add to cart' button is prominent, blue, and easy to locate, though it could be more action-oriented with benefit-driven copy.
PageSpeed score of 52 indicates significant performance issues that will negatively impact conversion rates and user experience.
Costco branding and the 'Same-Day' service provide some trust signals, but lack of reviews, certifications (beyond 'Non-GMO Project Verified'), or detailed product sourcing information limits credibility.
The layout is mobile-responsive with a functional quantity selector and prominent CTA, though the product details and benefits could be more scannable on smaller screens.
The headline is functional but generic—'Graza Sizzle Extra Virgin Olive Oil, 750 ml, 2-count' lacks persuasive language or benefit-driven messaging.
No customer reviews, ratings, or testimonials are visible on the page, which is a significant missed opportunity for a premium product.
The ad emphasizes 'crazy fresh,' single origin, harvest dates, and premium attributes, but the landing page buries these benefits in small product details rather than leading with them.
Price, quantity, and product name are clearly displayed, though the premium attributes (single origin, harvest date, cold-pressed) are relegated to small product details text.
Keep exploring
Captured from the public page at sameday.costco.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Graza or Meta. See data sources.