ILIA Beauty landing page teardown
The page at iliabeauty.com has been the destination of a ILIA Beauty Facebook ad for 42 days. We captured it and scored it 56/100 on the 8-point CRO checklist below.
Offer on the page: Fill Your Bag With These Fan Favorites
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Best Sellers collection page does well with strong visual presentation, extensive social proof through star ratings on every product, and clear product descriptions. However, it significantly underperforms on message match—the ad promotes the "Super Serum Skin Tint SPF 30" specifically, but the page shows a generic best-sellers grid with 30+ products, burying the advertised product among many others. The page lacks a clear primary CTA aligned to the ad offer, instead showing multiple "SELECT SHADE" buttons scattered throughout. Mobile experience appears functional but the page speed score of 55 is concerning for conversion. Trust elements are present through Allure badges and ratings, but the disconnect between ad promise and landing experience creates friction.
What this page does right. Steal these.
- Social proof: Every product displays 4-5 star ratings, multiple Allure award badges are visible, and customer reviews are prominently featured throughout the page.
- Trust signals: Multiple trust signals present including Allure award badges, 4-5 star ratings on all products, brand logo, and detailed product descriptions with benefits listed.
- Mobile experience: The layout appears responsive with stacked product cards visible in the screenshots, though the grid-based design may create navigation friction on smaller screens.
Where it leaks conversions
- Page speed: PageSpeed score of 55 indicates poor performance, which will negatively impact mobile conversion rates and user experience.
- Message match: The ad specifically promotes 'Super Serum Skin Tint SPF 30' but the landing page is a generic best-sellers collection showing 30+ products with no hero focus on the advertised product.
- Call to action: CTAs are fragmented across the page with multiple 'SELECT SHADE,' 'CUSTOMIZE,' and 'ADD TO BAG' buttons rather than a single, prominent call-to-action aligned to the ad.
- Headline: The headline 'Best Sellers' is generic and doesn't match the ad's specific product focus on 'Super Serum Skin Tint SPF 30.'
Full breakdown
CTAs are fragmented across the page with multiple 'SELECT SHADE,' 'CUSTOMIZE,' and 'ADD TO BAG' buttons rather than a single, prominent call-to-action aligned to the ad.
PageSpeed score of 55 indicates poor performance, which will negatively impact mobile conversion rates and user experience.
Multiple trust signals present including Allure award badges, 4-5 star ratings on all products, brand logo, and detailed product descriptions with benefits listed.
The layout appears responsive with stacked product cards visible in the screenshots, though the grid-based design may create navigation friction on smaller screens.
The headline 'Best Sellers' is generic and doesn't match the ad's specific product focus on 'Super Serum Skin Tint SPF 30.'
Every product displays 4-5 star ratings, multiple Allure award badges are visible, and customer reviews are prominently featured throughout the page.
The ad specifically promotes 'Super Serum Skin Tint SPF 30' but the landing page is a generic best-sellers collection showing 30+ products with no hero focus on the advertised product.
The page shows a collection of best-sellers with individual product prices and descriptions, but lacks clarity on any specific promotional offer tied to the ad's featured product.
Keep exploring
Captured from the public page at iliabeauty.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with ILIA Beauty or Meta. See data sources.