immi landing page teardown
The page at shop.immieats.com has been the destination of a immi Facebook ad for 10 days. We captured it and scored it 73/100 on the 8-point CRO checklist below.
Offer on the page: Delicious ramen with 5x the protein, 4x the fiber, and 50% fewer carbs. Ready in 6 minutes. 30 Day Happiness Guarantee.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at visual design, social proof, and offer clarity with a bold yellow aesthetic, 8mm+ reviews, 4.6-star rating, and clear nutritional benefits prominently displayed. However, it suffers from severe speed issues (PageSpeed 25/100), a weak primary CTA button that doesn't match the ad's "Shop now" language, and a headline that doesn't directly address the ad's core promise of healthy ramen that tastes awesome. The page does strong work on trust with media mentions (Food & Wine, Today, Shape, Mother) and detailed product comparisons, but the slow load time and CTA mismatch create friction in the conversion path.
What this page does right. Steal these.
- Social proof9/10
- Offer clarity9/10
- Trust signals8/10
- Mobile experience8/10
- Message match7/10
Where it leaks conversions
- Page speed3/10
Full breakdown
Call to action
6/10Primary CTA 'Shop Bundles' is present but doesn't match the ad's 'Shop now' language and is buried after extensive content rather than appearing earlier.
- Large black button with yellow text is visually prominent and easy to find
- Appears multiple times on the page (at least twice visible in the screenshots)
- Button text 'Shop Bundles' doesn't match ad CTA 'Shop now', creating message friction
- First CTA appears relatively far down the page after the main value prop
- No urgency language (e.g., 'Limited time', 'Save 53%') on the primary button despite the offer being time-limited
Page speed
3/10PageSpeed score of 25/100 is critically slow, converting to approximately 2.5 on the 0-10 scale, indicating severe performance issues.
- PageSpeed score of 25/100 indicates very poor loading performance
- Slow load times will significantly impact conversion rates and user experience
- Mobile users especially will experience frustration with this speed level
Trust signals
8/10Strong trust signals including media mentions, high review count, retail distribution, and detailed product comparisons build credibility.
- Media mentions from Food & Wine, Today, Shape, Mother, Infatuation, Food52 displayed prominently
- 8,000+ reviews with 4.6 star rating and 'Sold out 7x' history
- Retail distribution across Whole Foods, Sprouts, Target, CVS shown explicitly
- No visible security badges, SSL indicators, or payment security messaging in screenshots
Mobile experience
8/10Page appears well-optimized for mobile with stacked layouts, readable text, and touch-friendly buttons visible in the screenshots.
- Large, tappable CTA buttons with adequate spacing
- Text is readable and properly sized for mobile viewing
- Images scale appropriately and product photos are prominent
- Cannot fully assess mobile experience from static screenshots alone
Headline
6/10The headline 'RAMEN WITH BENEFITS' is catchy but generic and doesn't directly sell the taste or health angle that the ad emphasizes.
- Bold, large typography that's impossible to miss
- Paired with subheading '1 serving = 28g Protein' that adds specificity
- Doesn't address 'healthy ramen that tastes awesome' promise from the ad
- Doesn't differentiate from competitors or explain why this ramen is special
- 'With benefits' is vague and doesn't highlight the key selling point of taste + health
Social proof
9/10Strong social proof with 8mm+ bowls slurped, 4.6 avg rating across 8,000 reviews, 7x sold out history, and 8,000 grocery doors stocking the product.
- 8mm+ bowls slurped, 4.6 rating across 8,000 reviews displayed prominently in pink section
- Media mentions including Food & Wine, Today, Shape, Mother, Infatuation, Food52
- 6,000+ 5-star reviews callout with 'Sold out 7x' and retail distribution across Whole Foods, Sprouts, Target, CVS
Message match
7/10Page delivers on the core promise of healthy ramen with strong nutritional specs, but the headline and primary messaging don't emphasize taste as strongly as the ad does.
- Nutritional benefits (28g protein, 17g net carbs, 12g fiber) match ad specs exactly
- Plant-based and low-carb/keto positioning aligns with ad messaging
- Satisfaction guarantee mentioned in both ad and page
- Ad emphasizes 'Tastes Awesome' but page leads with 'RAMEN WITH BENEFITS' without taste emphasis
- Ad's 'Why would you ever eat regular ramen again?' tone not reflected in page headline
- Page focuses heavily on nutrition/health but downplays the taste-quality angle that makes the value prop unique
Offer clarity
9/10Nutritional benefits are crystal clear with 28g protein, 12g fiber, 17g net carbs prominently displayed in multiple formats throughout the page.
- Large callout boxes showing '28g Protein', '12g Fiber (43% DV)', '50% Fewer Carbs' with explanatory text
- Comparison table showing immi vs traditional brands with specific macro breakdowns
- Six reasons section with detailed explanations of each benefit (protein, fiber, carbs, calories, all natural, convenient)
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Captured from the public page at shop.immieats.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with immi or Meta. See data sources.