immi landing page teardown
The page at shop.immieats.com has been the destination of a immi Facebook ad for 16 days. We captured it and scored it 61/100 on the 8-point CRO checklist below.
Offer on the page: Up To 53% Off + 3 Free Gifts
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at emotional messaging and visual appeal, with a bold yellow design that commands attention and clear product benefits (28g protein, 12g fiber, 350 calories). The headline and supporting copy effectively position immi as a crave-worthy alternative to regular ramen rather than a health product. However, the page suffers from poor mobile optimization (text and CTAs appear cramped), slow load speed (39/100), and weak trust signals—while it shows 8mm+ reviews and 4.6 stars, these metrics lack context and the page is missing critical trust elements like security badges, guarantees, or detailed customer testimonials. The CTA "Shop Bundles" is somewhat indirect, and the offer clarity around the "53% off" discount lacks specificity about what's included or how the savings are calculated.
What this page does right. Steal these.
- Headline8/10
- Message match8/10
- Call to action7/10
Where it leaks conversions
- Page speed4/10
- Mobile experience4/10
- Trust signals5/10
- Social proof5/10
Full breakdown
Call to action
7/10Primary CTA 'Shop Bundles' is clear and action-oriented, but appears only once in the main fold area; secondary 'SLURP NOW' button at top is more prominent but less direct.
- Large black button with yellow text is high-contrast and visible
- Action verb 'Shop' is clear and direct
- Button placement below key benefits and social proof is logical
- Only one primary CTA visible in main content area (Shop Bundles)
- Top 'SLURP NOW' button is smaller and less prominent than it could be
- No urgency language on CTA (e.g., 'Shop Now' or 'Claim Offer')
Page speed
4/10PageSpeed score of 39/100 is poor, indicating significant performance issues that will hurt conversion and user experience.
- PageSpeed score of 39/100 indicates slow load times
- Multiple high-resolution images throughout page likely contribute to slowness
- No visible optimization for fast initial paint or lazy loading
Trust signals
5/10Page shows some trust signals (reviews, retail distribution, media mentions) but lacks critical trust elements like security badges, money-back guarantees, or detailed customer testimonials.
- 4.6 stars from 8,000 reviews provides quantified social proof
- 8,000 retail locations (Whole Foods, Sprouts, Target, CVS) shown
- Media mentions (Food & Wine, Today, Shape) add credibility
- No visible security badges, SSL certificate, or payment security indicators
- No money-back guarantee or satisfaction guarantee prominently displayed
- No customer testimonials with names or photos visible on page
Mobile experience
4/10Mobile optimization is poor; text appears cramped, CTAs are small, and the layout doesn't adapt well to narrow screens.
- Yellow background and black text maintain contrast on mobile
- Product image is visible and prominent on mobile view
- Text blocks appear cramped and difficult to read on mobile
- CTA buttons appear small relative to touch targets
- Navigation and layout don't appear to stack or reflow for mobile screens
Headline
8/10The headline 'PROTEIN YOU'LL ACTUALLY CRAVE' is emotionally resonant and differentiates from typical protein messaging by emphasizing desire over nutrition.
- Emotionally driven language ('actually crave') rather than clinical
- Large, bold typography makes it impossible to miss
- Directly addresses the pain point of boring protein options
- Doesn't mention the product name (immi) or that it's ramen
- Could be more specific about the key benefit (28g protein)
Social proof
5/10Page displays 8mm+ bowls slurped, 4.6 avg rating across 8,000 reviews, 7x sold out, and 8,000 grocery doors, but these metrics lack context and credibility markers.
- 8mm+ bowls slurped and 4.6 stars from 8,000 reviews shown prominently
- Sold out indicator (7x) suggests popularity and scarcity
- 8,000 grocery doors stocked shows retail distribution
- No customer testimonials or named reviews visible on page
- Media logos (Food & Wine, Today, Shape, Mother) shown but no quotes or context
- No security badges, guarantees, or third-party certifications visible
Message match
8/10Page messaging aligns well with ad claims: 28g protein, 17g net carbs, 12g fiber, plant-based, and low-carb/keto positioning are all prominently featured.
- 28g protein claim from ad is the headline benefit on page
- 12g fiber and nutritional specs match ad exactly
- Plant-based and keto/low-carb positioning emphasized throughout
- Ad mentions 'Satisfaction guaranteed' but page doesn't prominently display a guarantee
- Ad headline 'Finally! A Healthy Ramen' is softened on page to 'Crave' messaging
Offer clarity
6/10The offer mentions 'Up To 53% Off + 3 Free Gifts' and bundle savings, but lacks specificity on what's included or how the discount is calculated.
- Clear bundle pricing tiers shown (Starter, 7-piece bundle visible)
- Free items explicitly labeled (FREE Recipe Guide shown in starter bundle)
- Savings percentage highlighted in yellow badges
- No explanation of what 'Up To 53%' means or which bundle achieves it
- Free gifts mentioned in header but not clearly itemized until deep in page
- Bundle contents could be clearer—requires scrolling to understand what you're buying
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Captured from the public page at shop.immieats.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with immi or Meta. See data sources.