Kosas landing page teardown
The page at sephora.com has been the destination of a Kosas Facebook ad for 30 days. We captured it and scored it 62/100 on the 8-point CRO checklist below.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this page does right. Steal these.
- Trust signals8/10
- Mobile experience8/10
- Call to action7/10
- Social proof7/10
Where it leaks conversions
- Message match4/10
- Page speed5/10
- Headline5/10
Full breakdown
Call to action
7/10Multiple clear 'Découvrir' (Discover) buttons throughout the page, with consistent styling and placement, though not specifically labeled 'Shop now'.
- Prominent 'Découvrir' buttons on each product section
- Clear button styling with dark borders and readable text
- Multiple CTAs visible throughout the page for different products
- CTA text is 'Découvrir' not 'Shop now' as advertised
- No primary CTA specifically for the KOSAS Revealer product
Page speed
5/10PAGESPEED_SCORE of 52 converts to approximately 5.2 on the 0-10 scale, indicating below-average performance.
- PageSpeed score of 52/100 indicates slow loading performance
- Multiple large product images may impact load time
- Heavy cookie consent modal adds to initial page weight
Trust signals
8/10Page displays multiple trust signals including Sephora branding, star ratings, review counts, security/return policies, and established retail presence.
- Sephora brand logo prominently displayed in header
- Star ratings and review counts on products build credibility
- Trust badges and service information visible (Retrait en magasin, Livraison standard, Paiement sécurisé, Retours)
- Cookie consent modal may create initial trust concerns
- No visible security badges or SSL indicators in screenshots
Mobile experience
8/10Page appears to be mobile-optimized with vertical scrolling layout, readable text, and touch-friendly button sizes throughout.
- Vertical single-column layout optimized for mobile viewing
- Large, tappable buttons with adequate spacing
- Text is readable without horizontal scrolling
- Cookie consent modal takes up significant screen real estate
Headline
5/10The page lacks a clear, prominent headline about the KOSAS Revealer product; instead it shows generic category headers like 'Happy Weekend', 'Beauty days', 'The Next Big Thing'.
- Bold typography on section headers
- Clear brand name 'SEPHORA' in navigation
- No headline specifically about KOSAS Revealer product
- Generic section titles don't match the ad's product focus
- Missing value proposition for the advertised color corrector
Social proof
7/10Star ratings and review counts visible on product cards throughout the page (12 avis, 2381 avis, 44 avis, 10 avis), providing credibility.
- Star ratings displayed on multiple products (5-star ratings visible)
- Review counts shown (2381 avis on one product, 12 avis on another)
- Multiple product testimonials across the page
- No specific reviews or testimonials for the KOSAS Revealer product
- Social proof is generic across products, not targeted to advertised item
Message match
4/10Ad promotes 'KOSAS Revealer Extra Bright Serum-Powered Color Corrector & Revealer Concealer' but the page shows generic Sephora homepage with multiple brands and products, not a dedicated product page.
- Page is on Sephora.com as advertised
- Beauty/cosmetics products are shown
- URL suggests product page but shows homepage-style layout with multiple products
- KOSAS Revealer product is not prominently featured or visible in the screenshots
- Ad promises specific product but page shows generic category browsing
Offer clarity
6/10The page shows multiple product offers (Happy Weekend -25%, Beauty days -20%, new products) but the specific KOSAS Revealer product offer is not prominently highlighted above the fold.
- Product prices clearly displayed (€29.90, €42.00, €39.00, €44.00)
- Multiple discount codes shown (AOUI2026, Point Rouge)
- Product descriptions visible for each item
- No clear discount or special offer for the KOSAS Revealer product itself
- Multiple competing offers create confusion about which is primary
- The advertised product is buried among other product recommendations
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Captured from the public page at sephora.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Kosas or Meta. See data sources.