Legion landing page teardown
The page at legionathletics.com has been the destination of a Legion Facebook ad for 6 days. We captured it and scored it 48/100 on the 8-point CRO checklist below.
Offer on the page: BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE - Sale Ends Sunday, July 26
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page severely underperforms its purpose. While it correctly matches the ad's message about the BOGO 50% offer at The Vitamin Shoppe, the page fails catastrophically in execution: the primary CTA is a "Filters" button for a store locator that returns zero results, creating immediate user frustration. The page speed is critically poor (17/100), the mobile experience is broken with a non-functional location search, and there's no clear path to complete the advertised offer. The only strengths are the prominent headline matching the ad and the inclusion of social proof elements (2M+ subscribers) buried in the footer. Users land on a broken store finder instead of being directed to purchase or find actual store locations.
What this page does right. Steal these.
- Headline: The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' directly matches the ad and is prominently displayed above the fold.
- Message match: The page content perfectly matches the ad's core message about BOGO 50% off Legion supplements at The Vitamin Shoppe.
- Offer clarity: The BOGO 50% offer is clearly stated in the headline and banner, though the sale end date (July 26) may be outdated depending on current date.
Where it leaks conversions
- Page speed: PageSpeed score of 17/100 indicates critically poor performance that will cause high bounce rates and user frustration.
- Call to action: The primary CTA is a 'Filters' button for a broken store locator that returns 'No locations found,' making it impossible for users to complete the advertised action.
- Mobile experience: The mobile experience is severely compromised with a non-functional store locator, broken search functionality, and poor layout optimization for smaller screens.
- Trust signals: While Legion and The Vitamin Shoppe are legitimate brands, the broken functionality, lack of customer testimonials, and poor performance undermine credibility and trust.
- Social proof: The page mentions 'Join over 2 million people' in the footer newsletter signup, but lacks customer reviews, testimonials, or ratings on the actual offer.
Full breakdown
The primary CTA is a 'Filters' button for a broken store locator that returns 'No locations found,' making it impossible for users to complete the advertised action.
PageSpeed score of 17/100 indicates critically poor performance that will cause high bounce rates and user frustration.
While Legion and The Vitamin Shoppe are legitimate brands, the broken functionality, lack of customer testimonials, and poor performance undermine credibility and trust.
The mobile experience is severely compromised with a non-functional store locator, broken search functionality, and poor layout optimization for smaller screens.
The headline 'BOGO 50% off Legion Supplements at THE VITAMIN SHOPPE' directly matches the ad and is prominently displayed above the fold.
The page mentions 'Join over 2 million people' in the footer newsletter signup, but lacks customer reviews, testimonials, or ratings on the actual offer.
The page content perfectly matches the ad's core message about BOGO 50% off Legion supplements at The Vitamin Shoppe.
The BOGO 50% offer is clearly stated in the headline and banner, though the sale end date (July 26) may be outdated depending on current date.
Keep exploring
Captured from the public page at legionathletics.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Legion or Meta. See data sources.