Made In Cookware landing page teardown
The page at madeincookware.com has been the destination of a Made In Cookware Facebook ad for 47 days. We captured it and scored it 74/100 on the 8-point CRO checklist below.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this page does right. Steal these.
- Call to action9/10
- Trust signals8/10
- Social proof8/10
- Offer clarity8/10
- Mobile experience7/10
- Message match7/10
Where it leaks conversions
- Page speed4/10
Full breakdown
Call to action
9/10Primary CTA is highly prominent, large red button with clear action text 'Add to Cart | $199 $258', positioned directly below product options and before trust signals.
- Large, high-contrast red button that stands out against the page
- Clear action text 'Add to Cart' with price displayed inline
- Positioned strategically after all product options are selected
Page speed
4/10PageSpeed score of 44 converts to approximately 4.4 on the 0-10 scale, indicating significant performance issues that would negatively impact user experience and conversion rates.
- PageSpeed score of 44 indicates slow loading performance
- Multiple high-resolution product images and videos likely contributing to load time
- Extensive review section with images may impact initial page load
Trust signals
8/10Strong trust signals throughout: Made in Sweden origin, lifetime warranty, 4.5-star rating from 3,035 reviews, media mentions (USA Today, Vice), free shipping over $99, 60-day risk-free trial, and detailed product specifications.
- Lifetime Warranty badge prominently displayed with free shipping and 60-day risk-free trial
- 'Made in Sweden' callout with info icon, signaling quality origin
- 4.5-star rating from 3,035 reviews with detailed customer testimonials
Mobile experience
7/10Mobile layout appears functional with stacked elements, readable text, and accessible CTA button, though some sections may require scrolling to access all information.
- Large, tappable CTA button sized appropriately for mobile
- Product image takes full width and is clearly visible
- Navigation and menu icons are mobile-friendly
- Multiple expandable sections (Details, Dimensions, Safety & Health, Care, etc.) require additional taps to access information
- Review section with filter options may be cramped on small screens
Headline
6/10The headline 'Carbon Steel Griddle Set' is descriptive but generic and doesn't communicate the key benefit or emotional appeal that the ad emphasizes (versatility, endless possibilities).
- Clear product name that matches the ad headline
- Positioned prominently at top of product details
- Doesn't convey versatility or the 'endless possibilities' emphasized in the ad
- No benefit-driven language; purely descriptive
- Misses the emotional hook about cooking experiences
Social proof
8/10Strong social proof throughout: 4.5 stars from 3,035 reviews displayed prominently, multiple 5-star reviews visible with specific use cases, USA Today and Vice media mentions, and a verified buyer quote praising performance.
- 4.5-star rating with 3,035 reviews shown prominently near the CTA
- Multiple detailed 5-star reviews visible with specific cooking scenarios (burgers, steaks, breakfast)
- USA Today and Vice media mentions with quote: 'We were thrilled with its performance...and effortless cleaning'
Message match
7/10Good alignment between ad and page: ad emphasizes versatility and chemical-free benefits, page shows product features and use cases, but the page doesn't prominently highlight the 'endless possibilities' or the specific chemical-free claims from the ad until lower sections.
- Product shown in action with multiple cooking scenarios (burgers, eggs, bacon) matching ad's versatility claim
- Chemical-free messaging present: 'No Chemicals, No Coating' section visible
- Professional-grade material and heat control features support ad's quality positioning
- Ad's 'endless possibilities' messaging not reflected in main headline or above-fold copy
- Specific chemical-free claims (PFAS, PFOA, PTFE, BPA, Lead, Cadmium, Aluminum) not visible in primary product description
- Versatility angle (smash burgers, breakfasts, stir-fry) not emphasized in headline or initial product description
Offer clarity
8/10The offer is clear: a carbon steel griddle set with multiple bundle options (Griddle Only, Griddle + Press, Griddle + Press + Lid), pricing is explicit ($199 vs $258), and savings are quantified (23% off, Save $59).
- Three distinct set options with clear labeling and 'Best Value' badge on the premium option
- Price comparison showing original ($258) and sale price ($199) with percentage discount
- Product description explains what it is and key benefit: 'professional grade 4mm Carbon Steel'
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Captured from the public page at madeincookware.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Made In Cookware or Meta. See data sources.