Micro Ingredients landing page teardown
The page at microingredients.com has been the destination of a Micro Ingredients Facebook ad for 217 days. We captured it and scored it 75/100 on the 8-point CRO checklist below.
Offer on the page: Subscribe & Save: $31.46 (was $34.95) | One-Time: $34.95 | Extra 25% off subscriptions with code MIROU
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-optimized product page with strong social proof, clear offer structure, and excellent trust signals. The page effectively converts the ad's pain-point messaging into product benefits and customer validation. Key strengths include abundant verified reviews, transparent pricing with subscription savings, and comprehensive trust badges. The primary weakness is the poor PageSpeed score (42), which creates friction in the conversion funnel—this should be the top priority for optimization. The mobile experience is adequate but could be refined. The Subscribe & Save model is well-presented and could drive recurring revenue. Overall, the page demonstrates solid CRO fundamentals but is held back by technical performance issues.
What this page does right. Steal these.
- Trust signals: Strong trust indicators: Lab-tested badge, NON-GMO certification, third-party tested claims, eco-certified, direct sourcing messaging. 30-day free return policy, free shipping on $500+. Verified customer reviews with photos. 'Sourced Directly from Single-Origin Suppliers' builds credibility.
- Social proof: Excellent social proof: 4.7/5 stars from 201 reviews, detailed breakdown showing 174 five-star reviews. Multiple verified customer testimonials with photos visible. User-generated content showing real customers. 'Trusted by 20 Million+ Customers Worldwide' claim adds authority.
- Call to action: Multiple CTAs present: prominent green 'ADD TO CART' button, 'Buy with Shop' option, and 'ADD SELECTED TO BAG' for bundle. CTAs are action-oriented and visually distinct. Subscribe option clearly highlighted with savings messaging.
- Message match: Strong alignment between ad and page. Ad emphasizes hair loss solution, pumpkin seed oil + saw palmetto, softgel format, lab-tested quality. Page delivers on all these points with product details, supplement facts, and trust signals matching ad promises.
- Offer clarity: Clear dual pricing: Subscribe & Save at $31.46 (10% off) vs One-Time at $34.95. Summer sale with code MIROU for extra 25% on subscriptions is visible. Softgel count options (300 vs 150) clearly presented.
- Mobile experience: Mobile-responsive layout visible. Search bar, navigation, and product images adapt well. CTA buttons are appropriately sized. However, some text density in reviews section could be optimized for mobile readability.
- Headline: Product name is descriptive but not emotionally compelling. 'Micro Ingredients Pumpkin Seed Oil with Saw Palmetto Softgels' is functional but lacks urgency. The ad's pain-point headline ('Tired of seeing more hair in drain') is stronger than the page headline.
Where it leaks conversions
- Page speed: PageSpeed score of 42 is poor. This significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Major CRO concern.
Full breakdown
Multiple CTAs present: prominent green 'ADD TO CART' button, 'Buy with Shop' option, and 'ADD SELECTED TO BAG' for bundle. CTAs are action-oriented and visually distinct. Subscribe option clearly highlighted with savings messaging.
PageSpeed score of 42 is poor. This significantly impacts user experience, especially on mobile. Slow load times increase bounce risk and reduce conversion likelihood. Major CRO concern.
Strong trust indicators: Lab-tested badge, NON-GMO certification, third-party tested claims, eco-certified, direct sourcing messaging. 30-day free return policy, free shipping on $500+. Verified customer reviews with photos. 'Sourced Directly from Single-Origin Suppliers' builds credibility.
Mobile-responsive layout visible. Search bar, navigation, and product images adapt well. CTA buttons are appropriately sized. However, some text density in reviews section could be optimized for mobile readability.
Product name is descriptive but not emotionally compelling. 'Micro Ingredients Pumpkin Seed Oil with Saw Palmetto Softgels' is functional but lacks urgency. The ad's pain-point headline ('Tired of seeing more hair in drain') is stronger than the page headline.
Excellent social proof: 4.7/5 stars from 201 reviews, detailed breakdown showing 174 five-star reviews. Multiple verified customer testimonials with photos visible. User-generated content showing real customers. 'Trusted by 20 Million+ Customers Worldwide' claim adds authority.
Strong alignment between ad and page. Ad emphasizes hair loss solution, pumpkin seed oil + saw palmetto, softgel format, lab-tested quality. Page delivers on all these points with product details, supplement facts, and trust signals matching ad promises.
Clear dual pricing: Subscribe & Save at $31.46 (10% off) vs One-Time at $34.95. Summer sale with code MIROU for extra 25% on subscriptions is visible. Softgel count options (300 vs 150) clearly presented.
Keep exploring
Captured from the public page at microingredients.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Micro Ingredients or Meta. See data sources.