Native Pet landing page teardown
The page at nativepet.com has been the destination of a Native Pet Facebook ad for 7 days. We captured it and scored it 77/100 on the 8-point CRO checklist below.
Offer on the page: Bundle The Daily (60 scoops) + Omega Oil (16 oz) for $48.49, saving $13.49. Omega Oil is 50% off when bundled. Individual pricing: The Daily $34.99, Omega Oil $13.50 (50% off from $26.99).
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at offer clarity with explicit pricing, bundle options, and strong social proof (4.8-star ratings with 600+ reviews). The bright CTA button and urgency messaging (countdown timer, "You save $13.49") drive conversion intent. However, the page speed is poor (56/100), which hurts mobile experience and could increase bounce rates. The headline is clear but somewhat generic; the message match to the ad is strong (bundle offer, 50% off Omega Oil, vet-formulated), though the ad's "Buy One, Get One" framing doesn't perfectly align with the bundle structure shown on the page.
What this page does right. Steal these.
- Call to action9/10
- Offer clarity9/10
- Trust signals8/10
- Social proof8/10
- Headline7/10
- Message match7/10
Full breakdown
Call to action
9/10Primary CTA button is highly visible, uses high-contrast neon yellow background with clear pricing, and appears multiple times on the page.
- Neon yellow 'CHECKOUT — $48.49' button is impossible to miss
- CTA includes price, reducing friction and setting clear expectations
- Button appears in sticky/prominent position on mobile-optimized layout
Page speed
6/10PageSpeed score of 56/100 converts to approximately 5.6 on the 0-10 scale, indicating below-average performance.
- PageSpeed score of 56/100 is below the 70+ threshold for good performance
- Slow load times likely increase bounce rate, especially on mobile
- Multiple high-resolution product images may not be optimized for fast delivery
Trust signals
8/10Multiple trust signals present: high star ratings, review counts, vet-formulation claim, money-back guarantee, and made-in-USA badge.
- 30-Day Money-Back Guarantee badge provides risk reversal
- Vet-Formulated and No Fillers claims address quality concerns
- Made in the USA badge appeals to domestic sourcing preference
- No visible third-party certifications or veterinary endorsements beyond 'vet-formulated' claim
- No company background, founder story, or brand credibility narrative on visible portion of page
Mobile experience
6/10Layout is mobile-responsive with stacked elements, but slow page speed (56/100) significantly impacts mobile user experience.
- Product images and text stack vertically for mobile viewing
- CTA button is large and easy to tap
- Bundle options are clearly separated and readable on narrow screens
- Page speed score of 56/100 indicates poor mobile performance and likely slow load times
- Multiple product images and pricing sections may require excessive scrolling on mobile
- No visible mobile-specific optimizations like simplified checkout or one-click purchase
Headline
7/10Headline is clear and benefit-driven but lacks specificity about what makes this bundle unique beyond the discount.
- Direct benefit statement: 'Get Omega Oil 50% off'
- Action-oriented: 'Buy The Daily' sets clear expectation
- Color contrast with blue text makes it stand out
- Generic structure doesn't differentiate from competitor offers
- Doesn't emphasize the health benefits (dry skin, dull coat, stiff joints) mentioned in the ad
Social proof
8/10Strong star ratings and review counts for both products: The Daily shows 4.8 stars (619 reviews), Omega Oil shows 4.8 stars (623 reviews).
- 4.8-star rating with 619 reviews for The Daily product card
- 4.8-star rating with 623 reviews for Omega Oil product card
- Trust badges at bottom: 'Vet-Formulated', 'No Fillers', 'Made in the USA', '30-Day Money-Back Guarantee'
- Review counts are not aggregated or emphasized as a single social proof element
- No customer testimonials or quotes visible on the page
Message match
7/10Page aligns well with ad's core offer (bundle, 50% off Omega Oil, vet-formulated) but the ad's 'Buy One, Get One 50% Off' framing doesn't perfectly match the bundle structure.
- Ad mentions 'Omega Oil 50% off' — page delivers exactly this
- Ad emphasizes 'vet-formulated, zero fillers' — page confirms both in trust badges
- Ad's health benefits (dry skin, dull coat, stiff joints) align with product descriptions
- Ad headline 'Buy One, Get One 50% Off' suggests BOGO structure, but page shows a bundle discount instead
- Ad mentions 'gut, immune, and joint support' but page focuses more on skin/coat benefits in product descriptions
Offer clarity
9/10Pricing is explicit and transparent: bundle price $48.49, individual prices shown, savings amount ($13.49) clearly displayed.
- Bundle price $48.49 prominently displayed with strikethrough original price $61.98
- Individual product prices shown ($34.99 for The Daily, $13.50 for Omega Oil with 50% off label)
- Savings amount 'You save $13.49' in green badge below price
Your own page
That is one page's teardown. Now get your own.
Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Captured from the public page at nativepet.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Native Pet or Meta. See data sources.