Ollie landing page teardown
The page at ollie.com has been the destination of a Ollie Facebook ad for 102 days. We captured it and scored it 66/100 on the 8-point CRO checklist below.
Offer on the page: 70% off your first box + FREE bowl and Welcome Kit
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, compelling offer (70% off + free items), strong visual hierarchy with the dog-obsessed positioning that matches the ad, multiple CTAs throughout, and good use of social proof through customer testimonials and feature callouts. However, it suffers from critical weaknesses in page speed (39 is very poor), lacks specific customer reviews/ratings in the above-the-fold section, and the "Join the Pack" CTA doesn't match the ad's "Shop now" messaging, creating friction. The mobile experience appears functional but the slow load time will hurt conversion significantly on mobile devices.
What this page does right. Steal these.
- Offer clarity: The offer is prominently displayed at the top and repeated throughout: 70% off first box plus free bowl and Welcome Kit with clear value proposition.
- Headline: The main headline 'Feed The Obsession' directly mirrors the ad messaging and resonates with the dog-obsessed positioning, though the page leads with the offer rather than the headline.
- Message match: The page strongly aligns with the ad's 'dog-obsessed' positioning and 'Feed the Obsession' messaging, with matching visual tone and value proposition throughout.
- Call to action: Multiple CTAs present ('Join the Pack', 'Get Started With 70% Off') are prominent and action-oriented, but 'Join the Pack' doesn't match the ad's 'Shop now' CTA, creating messaging inconsistency.
- Trust signals: The page builds trust through expert positioning ('dog-obsessed experts'), vet support, health check-ins, and a money-back guarantee badge, though specific certifications or third-party reviews are not prominently featured.
Where it leaks conversions
- Page speed: PageSpeed score of 39 is critically poor, indicating slow load times that will cause high bounce rates and poor conversion, especially on mobile networks.
Full breakdown
Multiple CTAs present ('Join the Pack', 'Get Started With 70% Off') are prominent and action-oriented, but 'Join the Pack' doesn't match the ad's 'Shop now' CTA, creating messaging inconsistency.
PageSpeed score of 39 is critically poor, indicating slow load times that will cause high bounce rates and poor conversion, especially on mobile networks.
The page builds trust through expert positioning ('dog-obsessed experts'), vet support, health check-ins, and a money-back guarantee badge, though specific certifications or third-party reviews are not prominently featured.
The layout appears responsive and readable on mobile, but the 39 PageSpeed score indicates severe performance issues that will degrade mobile user experience significantly.
The main headline 'Feed The Obsession' directly mirrors the ad messaging and resonates with the dog-obsessed positioning, though the page leads with the offer rather than the headline.
The page includes feature callouts (vet support, health check-ins) and a testimonial section ('Why members are so obsessed with Ollie'), but lacks specific star ratings, review counts, or customer testimonials in the above-the-fold area.
The page strongly aligns with the ad's 'dog-obsessed' positioning and 'Feed the Obsession' messaging, with matching visual tone and value proposition throughout.
The offer is prominently displayed at the top and repeated throughout: 70% off first box plus free bowl and Welcome Kit with clear value proposition.
Keep exploring
Captured from the public page at ollie.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ollie or Meta. See data sources.