Ollie landing page teardown
The page at ollie.com has been the destination of a Ollie Facebook ad for 5 days. We captured it and scored it 71/100 on the 8-point CRO checklist below.
Offer on the page: 70% off your first box + FREE bowl and Welcome Kit
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at offer clarity and social proof, with a compelling 70% discount prominently displayed, detailed breakdowns of what's included (bowl, Welcome Kit, health check-ins), and strong social validation through 20,000+ 5-star reviews. The page effectively uses emotional storytelling with authentic customer photos and clear benefit messaging. However, it's significantly hampered by poor mobile optimization (evidenced by the vertical layout and cramped text in the screenshots) and a critically slow PageSpeed score of 47, which will hurt conversion rates. The message match between the ad and landing page is strong, but the technical performance issues and mobile experience are major conversion killers that need immediate attention.
What this page does right. Steal these.
- Social proof: Page features 20,000+ 5-star reviews prominently displayed, authentic customer photos showing real people and dogs enjoying the product, and testimonial-style imagery throughout.
- Message match: The ad promises 70% off, free bowl, free storage/scoop, free health tracking, and free shipping—all of which are prominently featured and explained on the landing page.
- Offer clarity: The offer is crystal clear with explicit breakdown: 70% off, free bowl, free Welcome Kit (puptainer + scoop), free health check-ins, and free shipping all prominently displayed.
- Call to action: Multiple 'Join the Pack' CTAs are well-placed (above and below fold), use action-oriented language, and are styled in high-contrast purple buttons that stand out against the yellow background.
- Trust signals: Trust is built through 20,000+ verified reviews, veterinary team imagery, money-back guarantee, free shipping, and detailed product information, though the slow load time undermines confidence.
- Headline: The headline 'Your starter box' combined with '70% off + free bowl and Welcome Kit' clearly communicates the core offer and value proposition.
Where it leaks conversions
- Page speed: PageSpeed score of 47 is critically slow and will significantly impact user experience, bounce rates, and conversions on mobile devices.
- Mobile experience: The page appears poorly optimized for mobile with cramped text, vertical stacking that requires excessive scrolling, and images that don't scale well to smaller screens based on the screenshot layout.
Full breakdown
Multiple 'Join the Pack' CTAs are well-placed (above and below fold), use action-oriented language, and are styled in high-contrast purple buttons that stand out against the yellow background.
PageSpeed score of 47 is critically slow and will significantly impact user experience, bounce rates, and conversions on mobile devices.
Trust is built through 20,000+ verified reviews, veterinary team imagery, money-back guarantee, free shipping, and detailed product information, though the slow load time undermines confidence.
The page appears poorly optimized for mobile with cramped text, vertical stacking that requires excessive scrolling, and images that don't scale well to smaller screens based on the screenshot layout.
The headline 'Your starter box' combined with '70% off + free bowl and Welcome Kit' clearly communicates the core offer and value proposition.
Page features 20,000+ 5-star reviews prominently displayed, authentic customer photos showing real people and dogs enjoying the product, and testimonial-style imagery throughout.
The ad promises 70% off, free bowl, free storage/scoop, free health tracking, and free shipping—all of which are prominently featured and explained on the landing page.
The offer is crystal clear with explicit breakdown: 70% off, free bowl, free Welcome Kit (puptainer + scoop), free health check-ins, and free shipping all prominently displayed.
Keep exploring
Captured from the public page at ollie.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ollie or Meta. See data sources.