Ollie landing page teardown
The page at ollie.com has been the destination of a Ollie Facebook ad for 2 days. We captured it and scored it 57/100 on the 8-point CRO checklist below.
Offer on the page: 70% off your first box + FREE puzzle and treats
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through specific, actionable features (Health Check-Ins with photo uploads, vet advice, personalized feeding guides) and strong social proof (94% viewed as proof of dedication, 90% saw positive changes in 30 days, customer testimonials). The mobile experience is clean and well-structured. However, the page suffers from a critical disconnect: the ad promises "health insights" and "check-ins" but the primary CTA and offer focus on food/membership rather than the health screening product itself. The headline "Take the guesswork out of pup parenting" doesn't match the ad's "Your Dog's Health, In Your Pocket." Page speed is poor (42/100), and the primary CTA button says "Get 70% Off" instead of matching the ad's "Shop now," creating confusion about what users are actually signing up for.
What this page does right. Steal these.
- Trust signals8/10
- Social proof8/10
- Mobile experience7/10
Where it leaks conversions
- Message match3/10
- Call to action4/10
- Page speed4/10
- Offer clarity5/10
Full breakdown
Call to action
4/10Multiple CTAs present but they're inconsistent and misaligned: 'Get 70% Off' (top), 'Become a Member' (purple buttons), 'Get Started' (purple button), 'Start Your Membership' (yellow button), 'Become A Member' (purple button) — none say 'Shop now' as the ad specifies, and most push membership/food rather than health screening.
- CTAs are visually prominent with contrasting colors (yellow and purple buttons)
- Multiple CTAs throughout page increase conversion opportunities
- Clear, action-oriented language on most buttons
- Primary CTA 'Get 70% Off' doesn't match ad CTA 'Shop now'
- CTAs emphasize membership/food ('Become a Member') rather than health screening
- No dedicated CTA specifically for health check-ins or the advertised product
Page speed
4/10Page speed score of 42/100 is poor; converted to 0-10 scale this is approximately 4.2, indicating slow load times that will hurt conversion and user experience.
- PAGESPEED_SCORE of 42 indicates significant performance issues
- Multiple high-resolution images throughout page likely contribute to slow load
- Poor speed will increase bounce rate and reduce conversions
Trust signals
8/10Strong trust signals: named vet team (Chief Scientific Officer Tara Zedayko), specific credentials (patent-protected platform, data from 100,000+ dogs), customer testimonials with names, high satisfaction percentages, and detailed feature explanations with real-world use cases.
- Named expert: Chief Scientific Officer Tara Zedayko with team photo
- Specific credentials: 'patent-protected Health Check-In platform' and 'data from over 100,000 dogs'
- Named customer testimonial (AJ & Woonie) with specific health problem and solution
Mobile experience
7/10Mobile layout is clean and readable with good spacing, stacked sections, and appropriately sized touch targets; however, multiple CTAs and long scrolling may create decision fatigue on small screens.
- Vertical stacking of sections works well for mobile viewing
- Large, tappable buttons with adequate spacing
- Images scale appropriately and are centered for mobile
- Long page requires significant scrolling to see all features
- Multiple CTAs with different messaging could confuse mobile users
- Header 'Get 70% Off' button competes with navigation menu
Headline
6/10The page headline 'Take the guesswork out of pup parenting' is relevant to the problem but doesn't match the ad headline 'Your Dog's Health, In Your Pocket' and doesn't emphasize the health screening/check-in feature.
- Addresses a real pain point (guesswork in pet care)
- Emotionally resonant language ('guesswork out of pup parenting')
- Large, prominent display at top of page
- Doesn't match ad headline about health being 'in your pocket'
- Doesn't specifically mention health checks or photo-based diagnostics
- Generic enough to apply to food/nutrition rather than health screening
Social proof
8/10Strong social proof throughout: 94% viewed Health Check Ins as proof of dedication, 90% saw positive changes in 30 days, 86% empowered to make diet decisions, 85% found Check Ins valuable; plus named customer testimonial from AJ & Woonie with specific health problem solved.
- Four large stat boxes with specific percentages (94%, 90%, 86%, 85%) tied to measurable outcomes
- Named customer testimonial with specific problem (food sensitivity and diarrhea) and solution
- Customer photos/avatars shown below testimonial
Message match
3/10Poor alignment between ad and page: ad emphasizes health insights via photo snapshots and vet answers, but page leads with food membership offer and buries health check-ins as secondary features; ad headline 'Your Dog's Health, In Your Pocket' doesn't appear on page.
- Health Check-In features are present and match ad's mention of photo-based diagnostics
- Vet team mentioned ('Vets in your corner') aligns with ad's 'Real vets. Real answers'
- Health-focused messaging exists in feature descriptions
- Ad leads with health check-ins; page leads with food/membership offer
- Ad headline 'Your Dog's Health, In Your Pocket' not used on page
- Ad CTA 'Shop now' doesn't match page CTAs ('Get 70% Off', 'Become a Member')
Offer clarity
5/10The page leads with a food/membership offer (70% off first box) but the ad emphasizes health check-ins; the actual health screening offer is buried in feature descriptions rather than prominently displayed as the main offer.
- Multiple specific features listed (Free Health Check Ins, Digestion Check Ins, Weight Check Ins, Dental Check Ins, Skin and Coat Check Ins)
- Clear description of what each check-in does (e.g., 'Upload a photo and we'll help you get their gut in a good place')
- Personalized feeding guide mentioned as part of membership
- Primary offer is 70% off food box, not the health screening product advertised
- No clear pricing or cost structure for health check-ins shown
- Confusion between food membership and health screening as the main product
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Captured from the public page at ollie.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ollie or Meta. See data sources.