OllieSmile landing page teardown
The page at olliesmile.com has been the destination of a OllieSmile Facebook ad for 294 days. We captured it and scored it 70/100 on the 8-point CRO checklist below.
Offer on the page: Three-Pack for $28.61 (Save 29%) with Subscribe & Save option, or Single for $12.71 (Save 25%)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page does several things well: it has strong social proof with 4,069 reviews and a 4.6-star rating, excellent trust signals through detailed ingredient explanations and educational content about hydroxyapatite, and clear offer presentation with multiple purchase options. The page effectively matches the ad's messaging around fluoride-free cavity protection and natural ingredients. However, it suffers from a poor PageSpeed score of 55, which significantly impacts mobile experience and conversion potential. The headline could be more compelling and benefit-driven, and the primary CTA ("Add to cart") appears relatively late in the page flow. The mobile experience appears functional but could be optimized further given the speed issues.
What this page does right. Steal these.
- Trust signals: Strong trust signals including detailed ingredient explanations, educational content about hydroxyapatite and its benefits, verified buyer reviews, and clear product information sections.
- Social proof: Exceptional social proof with 4,069 verified reviews, 4.6-star rating, 90% recommendation rate, and multiple customer testimonials with photos throughout the page.
- Message match: Page strongly aligns with ad messaging about fluoride-free cavity protection, hydroxyapatite benefits, and natural ingredients; educational content reinforces ad claims.
- Offer clarity: Multiple purchase options (Three-Pack, Single, Two-Pack) are clearly presented with pricing and savings percentages displayed prominently.
- Call to action: The 'Add to cart' button is clear and prominent, though it appears relatively late in the page and could benefit from earlier placement or additional urgency elements.
Where it leaks conversions
- Page speed: PageSpeed score of 55 indicates poor performance; this is a critical issue that likely impacts bounce rates and mobile conversions significantly.
Full breakdown
The 'Add to cart' button is clear and prominent, though it appears relatively late in the page and could benefit from earlier placement or additional urgency elements.
PageSpeed score of 55 indicates poor performance; this is a critical issue that likely impacts bounce rates and mobile conversions significantly.
Strong trust signals including detailed ingredient explanations, educational content about hydroxyapatite and its benefits, verified buyer reviews, and clear product information sections.
Layout appears mobile-responsive with stacked product images and readable text, but the poor PageSpeed score of 55 suggests significant mobile performance issues.
The headline is descriptive but feature-focused rather than benefit-focused; it states what the product is rather than why someone should want it.
Exceptional social proof with 4,069 verified reviews, 4.6-star rating, 90% recommendation rate, and multiple customer testimonials with photos throughout the page.
Page strongly aligns with ad messaging about fluoride-free cavity protection, hydroxyapatite benefits, and natural ingredients; educational content reinforces ad claims.
Multiple purchase options (Three-Pack, Single, Two-Pack) are clearly presented with pricing and savings percentages displayed prominently.
Keep exploring
Captured from the public page at olliesmile.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with OllieSmile or Meta. See data sources.