Rare Beauty landing page teardown
The page at rarebeauty.com has been the destination of a Rare Beauty Facebook ad for 21 days. We captured it and scored it 75/100 on the 8-point CRO checklist below.
Offer on the page: A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof with 4,949 reviews (4.8 stars), celebrity endorsement from Selena Gomez, and authentic user-generated content, creating strong trust signals. The product imagery is excellent with multiple angles and lifestyle shots showing real application. However, the page suffers from a critically slow PageSpeed score of 48, which significantly impacts user experience and conversion potential. The CTA placement is adequate but could be more prominent above the fold. The offer clarity is strong with clear product benefits (12-hour wear, seamless blending), and message match between ad and page is excellent. Mobile optimization appears functional but the slow speed undermines the experience. The main weakness is technical performance, which directly contradicts the premium beauty brand positioning.
What this page does right. Steal these.
- Trust signals: Strong trust signals including 4.8-star rating with 4,949 reviews, celebrity endorsement, product certifications (Cruelty Free, Vegan, Paraben Free, Dermatologist Tested), and authentic user testimonials.
- Social proof: Exceptional social proof with 4,949 verified reviews at 4.8 stars, celebrity endorsement from Selena Gomez with a testimonial quote, and user-generated community content throughout the page.
- Message match: Excellent alignment between ad messaging ('All you need is a pinch, vibrant flush of color, bestselling') and page content which emphasizes the same benefits and bestseller status.
- Offer clarity: Product benefits are crystal clear: 'high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours' with supporting details on application tips.
- Headline: Simple, product-focused headline 'Soft Pinch Liquid Blush' matches the ad and immediately communicates what the product is.
- Call to action: Primary CTA 'ADD TO BAG' is clear and action-oriented, but placement below the fold and lack of urgency language (no scarcity/time-sensitivity) limits effectiveness.
- Mobile experience: Layout appears responsive with stacked elements suitable for mobile, but slow page speed (48) severely compromises the mobile experience and likely causes abandonment.
Where it leaks conversions
- Page speed: PageSpeed score of 48 is critically poor, indicating significant performance issues that will negatively impact conversion rates and user experience across all devices.
Full breakdown
Primary CTA 'ADD TO BAG' is clear and action-oriented, but placement below the fold and lack of urgency language (no scarcity/time-sensitivity) limits effectiveness.
PageSpeed score of 48 is critically poor, indicating significant performance issues that will negatively impact conversion rates and user experience across all devices.
Strong trust signals including 4.8-star rating with 4,949 reviews, celebrity endorsement, product certifications (Cruelty Free, Vegan, Paraben Free, Dermatologist Tested), and authentic user testimonials.
Layout appears responsive with stacked elements suitable for mobile, but slow page speed (48) severely compromises the mobile experience and likely causes abandonment.
Simple, product-focused headline 'Soft Pinch Liquid Blush' matches the ad and immediately communicates what the product is.
Exceptional social proof with 4,949 verified reviews at 4.8 stars, celebrity endorsement from Selena Gomez with a testimonial quote, and user-generated community content throughout the page.
Excellent alignment between ad messaging ('All you need is a pinch, vibrant flush of color, bestselling') and page content which emphasizes the same benefits and bestseller status.
Product benefits are crystal clear: 'high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours' with supporting details on application tips.
Keep exploring
Captured from the public page at rarebeauty.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Rare Beauty or Meta. See data sources.