Rare Beauty landing page teardown
The page at sephora.com has been the destination of a Rare Beauty Facebook ad for 4 days. We captured it and scored it 46/100 on the 8-point CRO checklist below.
Offer on the page: Sign in or create an account to enjoy FREE standard shipping on all orders.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a sign-in/account creation page that does not match the ad's intent to shop for a specific Rare Beauty product. The page offers free shipping as an incentive but fails to deliver the product experience the user expected from clicking "Shop now" on a Rare Beauty blush ad. The page performs poorly on message match and offer clarity since users landed on a login screen instead of the product page, creating friction and likely abandonment. Mobile optimization appears adequate, but the lack of product context and the forced authentication step before shopping significantly undermines conversion potential.
What this page does right. Steal these.
- Call to action: The 'Sign In' button is prominent, high-contrast black, and clearly clickable, though it creates friction rather than enabling the desired action.
- Mobile experience: The layout appears mobile-optimized with full-width input fields and properly spaced elements, though the page structure is simple.
Where it leaks conversions
- Social proof: No social proof, reviews, ratings, or user testimonials are visible on this sign-in page.
- Message match: The ad promotes a specific Rare Beauty blush product with 'Shop now,' but the landing page is a generic sign-in screen with no product context or messaging alignment.
- Headline: The 'Sign In' headline is functional but provides no context about the product or shopping experience the user expected.
- Page speed: PageSpeed score of 45 indicates poor performance; the page loads slowly, which negatively impacts user experience and conversion likelihood.
Full breakdown
The 'Sign In' button is prominent, high-contrast black, and clearly clickable, though it creates friction rather than enabling the desired action.
PageSpeed score of 45 indicates poor performance; the page loads slowly, which negatively impacts user experience and conversion likelihood.
Links to Terms of Use and Privacy Policy are present, and the Sephora branding is recognizable, but the forced login requirement before browsing may reduce trust for new users.
The layout appears mobile-optimized with full-width input fields and properly spaced elements, though the page structure is simple.
The 'Sign In' headline is functional but provides no context about the product or shopping experience the user expected.
No social proof, reviews, ratings, or user testimonials are visible on this sign-in page.
The ad promotes a specific Rare Beauty blush product with 'Shop now,' but the landing page is a generic sign-in screen with no product context or messaging alignment.
The free shipping offer is clearly stated but is generic and not specific to the Rare Beauty product the user clicked to view.
Keep exploring
Captured from the public page at sephora.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Rare Beauty or Meta. See data sources.