Silver Fern Brand landing page teardown
The page at silverfernbrand.com has been the destination of a Silver Fern Brand Facebook ad for 100 days. We captured it and scored it 72/100 on the 8-point CRO checklist below.
Offer on the page: 30 Day Supply - $44.65 with Free Shipping on orders $49+
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well at building trust through detailed ingredient explanations, clinical backing (PreticX™, MicrobiomeX™, ApplePhenon®), and a strong social proof badge showing "100K+ improving their gut health." The offer is clear with transparent pricing ($44.65) and free shipping threshold. However, the page struggles with headline strength—"Targeted Prebiotic - Gut Microbiome Fuel" is generic and doesn't capture the compelling "precision tool" or transformation angle from the ad. The CTA button is prominent and clear, but the page lacks visible customer reviews/testimonials in the captured sections, and the mobile experience appears cramped with dense text blocks. Message match is strong overall, but the landing page headline undersells the ad's more persuasive positioning.
What this page does right. Steal these.
- Call to action8/10
- Trust signals8/10
- Message match8/10
- Offer clarity8/10
- Page speed7/10
- Social proof7/10
Where it leaks conversions
- Headline5/10
Full breakdown
Call to action
8/10The 'ADD TO CART' button is large, bright green, and positioned prominently below the quantity selector, making it highly visible and actionable.
- Large, bright green button with high contrast
- Clear, action-oriented text ('ADD TO CART')
- Positioned logically after product options (supply, quantity)
Page speed
7/10PageSpeed score of 68 converts to approximately 6.8 on a 0-10 scale, indicating moderate performance with room for optimization.
- Page loaded and rendered completely in the screenshot
- PageSpeed score of 68 suggests potential image optimization issues
- Multiple product images and detailed content may slow load time
Trust signals
8/10Page builds trust through clinical ingredient backing (PreticX™, MicrobiomeX™, ApplePhenon®), detailed benefit explanations with asterisks indicating clinical support, FDA disclaimer, and the 100K+ customer badge.
- Specific, trademarked ingredients with clinical backing (PreticX™, MicrobiomeX™, ApplePhenon®)
- Supplement Facts label visible with detailed ingredient amounts
- FDA disclaimer present at bottom ('These statements have not been evaluated...')
- No visible third-party certifications (NSF, USP, etc.)
- No specific customer review quotes or ratings visible in captured sections
Mobile experience
6/10The page appears to stack vertically on mobile, but text blocks are dense and the product carousel may be difficult to navigate on smaller screens.
- Vertical stacking visible for mobile layout
- Key elements (price, CTA) appear accessible
- Product images carousel present
- Dense text blocks without clear visual breaks for mobile scanning
- Long benefit lists may require excessive scrolling
- Carousel navigation arrows may be small on mobile
Headline
5/10The headline 'Targeted Prebiotic - Gut Microbiome Fuel' is descriptive but generic and lacks the persuasive transformation angle present in the ad copy.
- Clear product name identification
- Relevant keyword inclusion (Prebiotic, Microbiome)
- No benefit-driven language or transformation promise
- Doesn't differentiate from competitor products
- Misses the 'precision tool' or 'reshape your health' angle from the ad
Social proof
7/10Page displays a prominent '100K+ improving their gut health' badge and references 'Real Reviews from Real Customers' at the top, though specific review text/ratings are not visible in the captured sections.
- 100K+ customer badge with clear messaging about gut health improvement
- 'Real Reviews from Real Customers' text visible at top
- Multiple product images showing consistent branding
- No visible star ratings or specific customer testimonials in captured sections
- No named customer quotes or before/after results shown
Message match
8/10The page content closely aligns with the ad's core messaging about precision targeting, beneficial bacteria growth, and gut health transformation, with detailed ingredient explanations matching the ad's claims.
- Ad's 'precision gut tool' concept reinforced in page copy ('focused prebiotic supplement')
- Specific bacteria strains mentioned in both ad and page (Akkermansia, Bifidobacteria)
- Clinical backing with ingredient names (PreticX™, MicrobiomeX™, ApplePhenon®) matches ad
- Page headline doesn't capture the ad's transformation promise ('Reboot Your Gut. Reshape Your Health')
Offer clarity
8/10Price ($44.65), supply duration (30 days), and free shipping threshold ($49+) are all clearly displayed near the product image.
- Price prominently shown in red ($44.65)
- Free shipping threshold clearly stated ($49+)
- Supply option dropdown visible (30 Day Supply)
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Captured from the public page at silverfernbrand.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Silver Fern Brand or Meta. See data sources.