Solawave landing page teardown
The page at solawave.co has been the destination of a Solawave Facebook ad for 75 days. We captured it and scored it 81/100 on the 8-point CRO checklist below.
Offer on the page: Buy One, Get One FREE - $399 (or $33.25/mo with Affirm)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-performing landing page with exceptional social proof and clear offer communication. The BOGO promotion is prominently featured and well-supported by clinical data, customer reviews, and expert endorsements. The page successfully matches the ad promise and provides multiple trust signals (medical credentials, retail partnerships, money-back guarantee). The primary weakness is page speed (53/100), which could impact mobile conversions and bounce rates. The layout is mobile-friendly but the performance issue needs addressing. The comparison table against competitors (Omnilux) adds credibility. Overall, this is a well-constructed conversion page that effectively leverages social proof and clinical evidence to justify the $399 price point.
What this page does right. Steal these.
- Trust signals: Strong trust signals throughout: FDA cleared (320 LEDs, 4 wavelengths), 60-day money-back guarantee, HSA/FSA eligible, 750+ doctors recommend, clinician endorsements, retail presence (2,100+ U.S. retailers including Ulta, Nordstrom), award recognition, detailed clinical study methodology disclosed.
- Social proof: Exceptional social proof: 4.7/5 stars from 726,000+ customers, 60+ awards (Vogue, Elle, etc.), 771 clinicians' endorsement on FrontrowMD, before/after imagery showing Day 1 to Day 30 results, specific clinical study data (89% forehead wrinkles, 91% skin texture, 89% dark spots).
- Message match: Excellent alignment between ad and landing page. Ad promises BOGO on 'best-selling LED Face Mask' - page delivers exactly that with prominent BOGO badge, product details, and clinical results supporting the 'glow brighter, lift your skin' messaging.
- Offer clarity: BOGO offer is crystal clear and prominently displayed. Price ($399), discount messaging ('BUY 1 GET 1 FREE'), and Affirm financing option ($33.25/mo) are all visible and easy to understand.
- Call to action: Primary CTA 'ADD TO CART | $399' is prominent, high-contrast burgundy button. Clear and action-oriented. Secondary trust signals (60-day money-back guarantee, HSA/FSA eligible) appear near CTA.
- Mobile experience: Mobile layout appears responsive and well-organized. Product image carousel, expandable sections, and CTAs are appropriately sized. Text hierarchy is maintained. Some sections may require scrolling but navigation seems intuitive.
- Headline: Primary headline 'Wrinkle Retreat Pro LED Face Mask' is clear and benefit-focused. Secondary messaging 'MOST POWERFUL' adds urgency. Matches ad headline well with BOGO emphasis.
Where it leaks conversions
- Page speed: PageSpeed score of 53 is below optimal (target 75+). This is concerning for mobile conversion rates and user experience. Likely due to heavy image assets, LED mask product photography, and multiple video/carousel elements.
Full breakdown
Primary CTA 'ADD TO CART | $399' is prominent, high-contrast burgundy button. Clear and action-oriented. Secondary trust signals (60-day money-back guarantee, HSA/FSA eligible) appear near CTA.
PageSpeed score of 53 is below optimal (target 75+). This is concerning for mobile conversion rates and user experience. Likely due to heavy image assets, LED mask product photography, and multiple video/carousel elements.
Strong trust signals throughout: FDA cleared (320 LEDs, 4 wavelengths), 60-day money-back guarantee, HSA/FSA eligible, 750+ doctors recommend, clinician endorsements, retail presence (2,100+ U.S. retailers including Ulta, Nordstrom), award recognition, detailed clinical study methodology disclosed.
Mobile layout appears responsive and well-organized. Product image carousel, expandable sections, and CTAs are appropriately sized. Text hierarchy is maintained. Some sections may require scrolling but navigation seems intuitive.
Primary headline 'Wrinkle Retreat Pro LED Face Mask' is clear and benefit-focused. Secondary messaging 'MOST POWERFUL' adds urgency. Matches ad headline well with BOGO emphasis.
Exceptional social proof: 4.7/5 stars from 726,000+ customers, 60+ awards (Vogue, Elle, etc.), 771 clinicians' endorsement on FrontrowMD, before/after imagery showing Day 1 to Day 30 results, specific clinical study data (89% forehead wrinkles, 91% skin texture, 89% dark spots).
Excellent alignment between ad and landing page. Ad promises BOGO on 'best-selling LED Face Mask' - page delivers exactly that with prominent BOGO badge, product details, and clinical results supporting the 'glow brighter, lift your skin' messaging.
BOGO offer is crystal clear and prominently displayed. Price ($399), discount messaging ('BUY 1 GET 1 FREE'), and Affirm financing option ($33.25/mo) are all visible and easy to understand.
Keep exploring
Captured from the public page at solawave.co; ad data from the public Meta Ad Library. Funnelens is not affiliated with Solawave or Meta. See data sources.