Spot and Tango landing page teardown
The page at spotandtango.ca has been the destination of a Spot and Tango Facebook ad for 31 days. We captured it and scored it 70/100 on the 8-point CRO checklist below.
Offer on the page: THIS WEEK ONLY GET 50% OFF
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has strong social proof (133M+ meals served, 4.7/5 star rating, media mentions from CNN/Forbes/USA Today, customer testimonials), clear trust signals (vet-approved, USDA meats, nutritionist-designed), and excellent offer clarity with specific pricing ($0.74/meal for small dogs) and value proposition (40% savings vs. fresh frozen). The page effectively uses visual storytelling with dog imagery and ingredient photography. However, it suffers from critical weaknesses: the 36 PageSpeed score is severely problematic for mobile conversion, the ad headline mentions "Toronto" and "50% Off" but the page headline doesn't emphasize the discount prominently enough at the top, and there's a geo-redirect modal that interrupts the user experience. The CTA buttons are clear but could be more prominent, and while the message matches the ad's core value proposition (fresh food, affordability, convenience), the discount emphasis could be stronger above the fold.
What this page does right. Steal these.
- Trust signals: Strong trust signals including vet approval (Dr. Stephanie Liff), USDA meats, nutritionist formulation, media credibility, customer reviews, and risk-free 14-day trial guarantee.
- Social proof: Exceptional social proof with 133.7M meals served, 4.7/5 star rating from 2,200+ reviews, media features (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
- Offer clarity: Specific pricing ($0.74/meal), clear savings comparison (40% less than frozen), and concrete benefits are well-articulated throughout the page.
- Call to action: Multiple clear CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual hierarchy, though primary CTA could be more prominent above the fold.
- Headline: Main headline is benefit-focused but doesn't lead with the 50% discount offer that's prominently featured in the ad and banner.
- Message match: Page aligns with ad's core messaging (whole food, affordability, convenience, vet-approved) but the 50% discount emphasis is less prominent on the page than in the ad headline.
Where it leaks conversions
- Page speed: PageSpeed score of 36 is critically poor and will significantly impact mobile user experience, bounce rates, and conversion rates.
- Mobile experience: Layout appears mobile-responsive but the 36 PageSpeed score indicates serious mobile performance issues that will harm user experience and conversions.
Full breakdown
Multiple clear CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with good visual hierarchy, though primary CTA could be more prominent above the fold.
PageSpeed score of 36 is critically poor and will significantly impact mobile user experience, bounce rates, and conversion rates.
Strong trust signals including vet approval (Dr. Stephanie Liff), USDA meats, nutritionist formulation, media credibility, customer reviews, and risk-free 14-day trial guarantee.
Layout appears mobile-responsive but the 36 PageSpeed score indicates serious mobile performance issues that will harm user experience and conversions.
Main headline is benefit-focused but doesn't lead with the 50% discount offer that's prominently featured in the ad and banner.
Exceptional social proof with 133.7M meals served, 4.7/5 star rating from 2,200+ reviews, media features (CNN, Forbes, USA Today, TechCrunch), customer testimonials, and vet endorsement from Dr. Stephanie Liff.
Page aligns with ad's core messaging (whole food, affordability, convenience, vet-approved) but the 50% discount emphasis is less prominent on the page than in the ad headline.
Specific pricing ($0.74/meal), clear savings comparison (40% less than frozen), and concrete benefits are well-articulated throughout the page.
Keep exploring
Captured from the public page at spotandtango.ca; ad data from the public Meta Ad Library. Funnelens is not affiliated with Spot and Tango or Meta. See data sources.