CeraVe Skincare
Facebook · Instagram · Video
The ad
@cerave is iconic for a reason! I always go back to the basics when my barrier needs healing and my CeraVe routine never does me wrong. #ceravepartner #affordableskincare #skincareroutine
Learn moreThe funnel behind it
Offer: CeraVe Foaming Facial Cleanser and AM Facial Moisturizing Lotion SPF 50 Bundle for $29.55 - includes two essential products with ceramides and hyaluronic acid for normal to oily skin
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Walmart product page for a CeraVe bundle has solid offer clarity and mobile experience, but is severely hampered by a critical PageSpeed score of 31 (unacceptable). The lack of customer reviews (0 ratings) is a major trust/social proof gap for a product page. The ad messaging around 'barrier healing' and 'affordable skincare' matches the product positioning well, but the influencer-driven tone contrasts with the clinical product presentation. The primary CTA is strong, but the slow page load will cause abandonment before users see it. Trust signals exist (Walmart badge, return policy, dermatologist claim) but are insufficient without social proof. The bundle offer is clear and well-priced at $29.55, making this a solid product-market fit undermined by technical performance issues.
What this funnel does right. Steal these.
- Mobile experience: Mobile layout is clean and responsive. Product images carousel works well. CTAs are thumb-friendly. Subscription option and purchase buttons are accessible. Minor: some text density in key features section.
- Offer clarity: Bundle offer is clear: Foaming Facial Cleanser + AM Facial Moisturizing Lotion SPF 50 for $29.55. Price is prominent and well-displayed.
- Call to action: Primary CTA 'Add to cart' is prominent, blue, and action-oriented. Secondary 'Learn more' in ad is present but less compelling than direct purchase CTA on page.
- Trust signals: Walmart branding provides trust. Free 90-day returns policy clearly stated. 'Sold and shipped by Walmart.com' badge present. Dermatologist-developed claim in product details. However, zero customer reviews undermine credibility for new visitors.
- Message match: Ad emphasizes 'basics,' 'barrier healing,' and 'affordable skincare routine.' Page delivers on product bundle for normal-to-oily skin with ceramides and hyaluronic acid. Good alignment, though ad's influencer tone differs from clinical product presentation.
Where it's weak
- Page speed: PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates, especially on mobile. This is a major friction point.
- Social proof: No customer reviews yet (0 ratings, 0 reviews). Ad mentions '#ceravepartner' but this is influencer-driven, not user-generated proof. Missing star ratings, testimonials, or review count that would build credibility.
Full breakdown
Primary CTA 'Add to cart' is prominent, blue, and action-oriented. Secondary 'Learn more' in ad is present but less compelling than direct purchase CTA on page.
PageSpeed score of 31 is critically poor. Slow load times will significantly impact conversion rates, especially on mobile. This is a major friction point.
Walmart branding provides trust. Free 90-day returns policy clearly stated. 'Sold and shipped by Walmart.com' badge present. Dermatologist-developed claim in product details. However, zero customer reviews undermine credibility for new visitors.
Mobile layout is clean and responsive. Product images carousel works well. CTAs are thumb-friendly. Subscription option and purchase buttons are accessible. Minor: some text density in key features section.
Product name serves as headline but lacks emotional hook or benefit-driven language. No ad headline provided; relies on product title alone.
No customer reviews yet (0 ratings, 0 reviews). Ad mentions '#ceravepartner' but this is influencer-driven, not user-generated proof. Missing star ratings, testimonials, or review count that would build credibility.
Ad emphasizes 'basics,' 'barrier healing,' and 'affordable skincare routine.' Page delivers on product bundle for normal-to-oily skin with ceramides and hyaluronic acid. Good alignment, though ad's influencer tone differs from clinical product presentation.
Bundle offer is clear: Foaming Facial Cleanser + AM Facial Moisturizing Lotion SPF 50 for $29.55. Price is prominent and well-displayed.
More ads from CeraVe Skincare
View all →
75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
35dVIDEOSimplify your routine to the basics with @cerave , truly the GOAT of simple and effective skincare ! #CeraVePartner
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.