Boll & Branch
Facebook · Instagram · Audience Network · Image
The ad
WHICHEVER YOU HAVE___Split king. Split top. Adjustable. We’ve got the sheets that actually fit. Customize your comfort with 100% organic cotton from Boll & Branch, available in all the colors & designs we offer across our mattress sizes.
10,000+ 5 Star Reviews
Shop nowThe funnel behind it
Offer: Share what brings you here & we'll unlock your offer: REPLACE WORN BEDDING, SHEETS FOR HOT SLEEPERS, OUTFIT A NEW HOME OR BED, TREAT MYSELF
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it clearly communicates a 15% discount offer upfront, uses a personalization strategy with multiple intent-based buttons to segment users, and features high-quality lifestyle imagery that builds trust and desire. However, it has significant weaknesses: the page speed is poor (56/100), the primary CTA is fragmented across four buttons rather than a single clear action, there's no visible social proof (reviews, testimonials, or trust badges) in the captured sections, and the message match between the ad's focus on "split king sheets that fit" and the generic discount-first landing page is weak. The page prioritizes discount collection over product-specific conversion, which may reduce effectiveness for users specifically seeking split king sheet solutions.
What this funnel does right. Steal these.
- Offer clarity: The 15% discount is prominently displayed and the conditional offer structure (select your reason) is clear, though the mechanism requires interaction.
- Mobile experience: The layout appears mobile-optimized with full-width buttons and readable text, though the image quality in the capture makes detailed assessment difficult.
Where it's weak
- Social proof: No visible social proof elements (reviews, ratings, testimonials, or trust badges) appear in any of the four page sections captured.
- Page speed: PageSpeed score of 56 indicates poor performance; this will negatively impact mobile conversion rates and user experience.
- Message match: The ad emphasizes 'split king sheets that actually fit' with organic cotton details, but the landing page is a generic discount offer page with no product-specific messaging visible.
- Call to action: The CTA is split across four intent-based buttons rather than a single primary action, creating friction and unclear next steps for conversion.
- Trust signals: The brand name 'Boll & Branch' is visible and the lifestyle imagery conveys quality, but without visible reviews, certifications, or social proof, trust-building is limited.
Full breakdown
The CTA is split across four intent-based buttons rather than a single primary action, creating friction and unclear next steps for conversion.
PageSpeed score of 56 indicates poor performance; this will negatively impact mobile conversion rates and user experience.
The brand name 'Boll & Branch' is visible and the lifestyle imagery conveys quality, but without visible reviews, certifications, or social proof, trust-building is limited.
The layout appears mobile-optimized with full-width buttons and readable text, though the image quality in the capture makes detailed assessment difficult.
The headline 'Enjoy 15% Off' is direct but generic and doesn't connect to the ad's specific promise about split king sheets that fit.
No visible social proof elements (reviews, ratings, testimonials, or trust badges) appear in any of the four page sections captured.
The ad emphasizes 'split king sheets that actually fit' with organic cotton details, but the landing page is a generic discount offer page with no product-specific messaging visible.
The 15% discount is prominently displayed and the conditional offer structure (select your reason) is clear, though the mechanism requires interaction.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.