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17 days

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The ad

ATTN. HOT SLEEPERS___Our Percale Sheets are the reprieve you didn't know you needed. Made with a naturally cool weave in 100% organic cotton, these sheets feel crisp to the touch, breathable to sleep in, and are yours to try with our 30-Night Guarantee.

Shop This Bed Look

Shop now

Angle: Solution to a specific pain point (hot sleeping) with product benefits and risk reversalHook: Direct address with attention-grabbing opener (ATTN. HOT SLEEPERS)Format: Video showcase of bedding product with lifestyle/comfort positioning

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The funnel behind it

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Shop This Bed Look

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Your own page

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The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.

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