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The ad

Bag this free gift. Get a limited edition ILIA mini tote for holding all your on-the-go essentials—FREE with $75+ orders.*

Free ILIA Mini Tote*

Shop now

Angle: Gift with purchase incentiveHook: Urgency + exclusivity (limited edition)Format: Static image

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The funnel behind it

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More ads from ILIA Beauty

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98dIMAGE

Limitless Lash in Brown

—funnel score

98dVIDEO

Super Serum Skin Tint SPF 40

—funnel score

61dVIDEO

This is my go-to everyday skin tint for my sensitive skin + it’s SPF! @iliabeauty #iliabeauty #iliapartner @sephora

—funnel score

52dVIDEO

Limitless Lash in Brown

—funnel score

52dVIDEO

Super Serum Skin Tint SPF 40

—funnel score

52dVIDEO

Formula so light, it feels like my lashes are bare! I love clean makeup ✨ Get your Limitless Lash Mascara @iliabeauty or at any @sephora store! 🤍 #iliabeauty #iliapartner

—funnel score

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