Elavate
Facebook · Instagram · Audience Network · Video
The ad
Two words: COLLAGEN. (Ok so maybe that’s just one word but deserves two). Y’all. Can you even with my before/after?? Project “do not go bald” is firmly underway and going smashingly! Powdered collagen is 100% to thank. Give @elavatesuperfoods a try! Link is in my bio! Quick story: between 8 kids in 10 years and a Graves’ diagnosis, my hair was NOT okay. A friend told me powdered collagen, not liquid, and I said yes sir. Six months in, my hairstylist went “what are you DOING??” — and my skin’s never been better either. Now I’m hooked on Elavate every morning. Best news?? To celebrate 50,000 happy customers they’re doing 20% off for 24 hours only — just click the link in my bio, the discount comes off automatically! Or comment COLLAGEN and DM you the link (must be following)! #ElavatePartner
Shop nowThe funnel behind it
Offer: 20% off for 24 hours only
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a gamification approach with a scratch-off interactive element, which is engaging and creates curiosity. The Elavate branding is clean and the mobile layout appears functional. However, the page has significant weaknesses: the headline is generic and doesn't communicate the actual product benefit (collagen for hair/skin), the offer clarity is buried and not prominently displayed, there's minimal visible social proof on these sections, and the page speed is poor at 46/100 which will hurt conversions. The scratch mechanic, while novel, delays the actual value proposition and may confuse users about what they're actually buying. The disconnect between the influencer-driven ad narrative (personal hair loss story, 50k customers) and this generic scratch-card experience creates weak message-to-page alignment.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive elements for touch interaction.
Where it's weak
- Page speed: PageSpeed score of 46/100 indicates poor performance that will negatively impact user experience and conversion rates.
- Social proof: No visible customer testimonials, reviews, ratings, or the mentioned '50,000 happy customers' statistic appears in the visible page sections.
- Headline: The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and fails to communicate the core product benefit (collagen for hair/skin health).
- Message match: The ad emphasizes a personal hair-loss transformation story and urgency (24-hour discount), but the landing page leads with a generic scratch-off game that doesn't reinforce these narrative elements.
- Trust signals: The Elavate branding is present but there are no visible trust signals like certifications, guarantees, ingredient transparency, or the customer count mentioned in the ad.
- Offer clarity: The 20% off offer exists but is not prominently displayed above the fold; users must engage with the scratch mechanic first to understand the actual offer.
Full breakdown
The 'SCRATCH HERE' button is visually prominent and action-oriented, though it's an indirect CTA that delays the actual purchase action.
PageSpeed score of 46/100 indicates poor performance that will negatively impact user experience and conversion rates.
The Elavate branding is present but there are no visible trust signals like certifications, guarantees, ingredient transparency, or the customer count mentioned in the ad.
The layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive elements for touch interaction.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and fails to communicate the core product benefit (collagen for hair/skin health).
No visible customer testimonials, reviews, ratings, or the mentioned '50,000 happy customers' statistic appears in the visible page sections.
The ad emphasizes a personal hair-loss transformation story and urgency (24-hour discount), but the landing page leads with a generic scratch-off game that doesn't reinforce these narrative elements.
The 20% off offer exists but is not prominently displayed above the fold; users must engage with the scratch mechanic first to understand the actual offer.
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84dIMAGEThe Secret To Glowing Skin After 40
84dVIDEOThe Secret To Glowing Skin After 40
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
66dVIDEOThe Secret To Glowing Skin After 40
66dVIDEOThe Secret To Glowing Skin After 40
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