Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Scratch card game with unspecified prize
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page is a gamified scratch-card experience that completely misaligns with the ad promise. The ad sells a collagen supplement with specific benefits (glowing skin, clinical backing, 50,000+ users), but the page delivers only a generic scratch-to-win game with no product information, pricing, ingredients, or social proof visible. The page fails on message match, offer clarity, and trust—visitors expecting a collagen product land on an unrelated game mechanic. Mobile experience appears functional but the core value proposition is entirely absent. Speed is critically poor (32/100), which compounds the friction of an already confusing user experience.
Where it's weak
- Social proof0/10
- Message match0/10
- Trust signals1/10
- Offer clarity1/10
- Headline2/10
- Call to action3/10
- Page speed3/10
Full breakdown
Call to action
3/10The CTA 'SCRATCH HERE' is clear and actionable but directs users to a game mechanic rather than a purchase or product exploration.
- Button is visually prominent with blue gradient background
- Text is clear and direct
- CTA does not match the ad CTA 'Shop now'
- Directs to a game rather than product purchase or information
- No secondary CTA visible to access the actual product
Page speed
3/10PageSpeed score of 32/100 converts to approximately 3/10—critically slow, likely causing abandonment before any interaction.
- PageSpeed score of 32 indicates severe performance issues
- Slow load time increases bounce rate and reduces conversion likelihood
- Poor speed compounds the already confusing user experience
Trust signals
1/10Trust is severely damaged by the mismatch between ad and page; the scratch-card game feels like a bait-and-switch tactic.
- Elavate logo is visible at top
- Scratch-card game feels like a deceptive tactic to capture attention
- No product information, ingredients, or clinical backing visible
- No company information, guarantees, or transparency about what users are actually getting
Mobile experience
6/10The page layout appears mobile-responsive with centered content and touch-friendly button sizing, but the overall experience is confusing on any device.
- Centered, single-column layout works for mobile
- Scratch button appears large enough for touch interaction
- Minimal text reduces scrolling burden
- No indication of how the scratch mechanic works on mobile (swipe? tap?)
- Excessive whitespace suggests incomplete page rendering or poor mobile optimization
Headline
2/10The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations unrelated to the collagen product advertised.
- No mention of collagen, skin, or the advertised product benefit
- Creates expectation of a prize game rather than a product purchase
- Contradicts the ad headline 'The Secret To Glowing Skin After 40'
Social proof
0/10No social proof visible anywhere on the page—no reviews, testimonials, user counts, or trust signals.
- Ad mentions '50,000+ American women' but this is not shown on the page
- No customer reviews, ratings, or testimonials visible
- No trust badges, certifications, or clinical backing mentioned
Message match
0/10Complete disconnect between ad (collagen supplement with clinical backing and 50,000+ users) and page (generic scratch-card game with no product information).
- Ad promises 'The Secret To Glowing Skin After 40' but page shows only a scratch game
- Ad highlights specific ingredients and clinical backing; page shows none of this
- Ad CTA is 'Shop now' but page CTA is 'Scratch here'
Offer clarity
1/10No product offer, pricing, or value proposition is visible on this page—only a scratch card game.
- No product details, ingredients, or pricing shown
- No explanation of what the scratch card reveals or what users win
- Completely unclear what the actual offer is
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Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.