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Elavate

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All Elavate ads & funnels →Meta Ad Library

Days running

65 days

Funnel score

58/100

Page speed

29/100

The ad

With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.

The Secret To Glowing Skin After 40

Shop now

Angle: Anti-aging transformation through clinically-backed collagen supplementationHook: Age-gated curiosity gap (secret formula for 40+)Format: Product demo/testimonial video with ingredient callouts

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The funnel behind it

Offer: Multi-Collagen Superblend with 10,090mg Hydrolysed Marine & Bovine Collagen, Biotin, Hyaluronic Acid, and essential vitamins

Visit landing page →

58/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a critical speed issue (PageSpeed 29) that will severely impact conversions. While the ad copy is compelling with specific ingredients and social proof (50K+ users), the landing page experience is misaligned—leading with a gamified scratch-off element rather than reinforcing the 'glowing skin after 40' promise. The offer clarity is moderate; while ingredients are detailed in the ad, the landing page doesn't clearly communicate the primary value proposition or any promotional incentive. Trust signals are present but underdeveloped. The mobile experience is acceptable but the slow load time will frustrate mobile users. Overall, this page needs urgent speed optimization, clearer message alignment with the ad, and stronger trust/conversion elements.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-responsive with vertical stacking. Interactive scratch element is mobile-friendly. However, the overall design could be more optimized for mobile conversion flow.
Social proof: Ad mentions '50,000+ American women' using the product, which is strong social proof. Landing page shows product images but lacks visible reviews, testimonials, or ratings.
Offer clarity: Clear product benefits listed with specific dosages and ingredients. However, the primary offer (discount, free trial, etc.) is not explicitly stated on the landing page.

Where it's weak

Page speed: PageSpeed score of 29 is critically poor. Slow loading significantly impacts user experience, bounce rates, and conversion rates. Major CRO liability.
Message match: Moderate disconnect. Ad emphasizes 'glowing skin after 40' but landing page leads with a scratch-off game mechanic. Ad's detailed ingredient list doesn't prominently appear on visible landing page section.

Full breakdown

Call to action6/10

'Shop now' is clear and action-oriented, but generic. The landing page shows a 'SCRATCH HERE' interactive element which is creative but may distract from conversion.

Page speed2/10

PageSpeed score of 29 is critically poor. Slow loading significantly impacts user experience, bounce rates, and conversion rates. Major CRO liability.

Trust signals6/10

Ad mentions 'clinically backed formula' and specific dosages, which builds credibility. Landing page shows product packaging. Missing: trust badges, certifications, money-back guarantee visibility, or detailed reviews.

Mobile experience7/10

Layout appears mobile-responsive with vertical stacking. Interactive scratch element is mobile-friendly. However, the overall design could be more optimized for mobile conversion flow.

Headline6/10

Attention-grabbing but vague. 'The Secret To Glowing Skin After 40' creates curiosity but doesn't clearly communicate the product (collagen supplement) or main benefit.

Social proof7/10

Ad mentions '50,000+ American women' using the product, which is strong social proof. Landing page shows product images but lacks visible reviews, testimonials, or ratings.

Message match5/10

Moderate disconnect. Ad emphasizes 'glowing skin after 40' but landing page leads with a scratch-off game mechanic. Ad's detailed ingredient list doesn't prominently appear on visible landing page section.

Offer clarity7/10

Clear product benefits listed with specific dosages and ingredients. However, the primary offer (discount, free trial, etc.) is not explicitly stated on the landing page.

More ads from Elavate

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84dVIDEO

Four months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen

—funnel score