Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Multi-Collagen Superblend with 10,090mg Hydrolysed Marine & Bovine Collagen, Biotin, Hyaluronic Acid, and vitamins C, B12, K2, D3
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has a fundamental message-match problem: the ad promises 'glowing skin after 40' but the page leads with a scratch-off game mechanic rather than product benefits. While the product itself has strong ingredient transparency and social proof (50K+ users), the page prioritizes gamification over conversion clarity. The critical issue is PageSpeed (33/100)—this will cause significant bounce rates. The CTA is generic and doesn't leverage the game element. Mobile design is solid, but slow load times will undermine it. Trust signals are weak (no guarantees, certifications, or reviews visible). The offer clarity is good for those who scroll, but the page structure doesn't guide users efficiently to purchase.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with vertical stacking. Scratch-off element is interactive and touch-friendly. Good mobile UX design.
- Social proof: Mentions '50,000+ American women' using product daily, which is solid social proof. However, no customer testimonials, ratings, or reviews visible on page.
- Offer clarity: Clear product benefits listed (collagen, biotin, hyaluronic acid, vitamins) with specific dosage (10,090mg). However, pricing and exact offer terms are not visible in screenshot.
Where it's weak
- Page speed: PageSpeed score of 33 is poor. Slow loading will significantly impact conversion rates and user experience, especially on mobile devices.
- Message match: Significant disconnect: ad headline focuses on 'glowing skin after 40' but product is multi-benefit (skin, hair, joints). Landing page emphasizes scratch-off game mechanic rather than product benefits from ad.
Full breakdown
Standard 'Shop now' CTA is clear but generic and uninspiring. Doesn't create urgency or leverage the scratch-off gamification element prominently featured.
PageSpeed score of 33 is poor. Slow loading will significantly impact conversion rates and user experience, especially on mobile devices.
Mentions 'clinically backed formula' and specific ingredient dosages build credibility. However, no visible certifications, guarantees, or trust badges in screenshot. Limited trust signals.
Layout appears mobile-optimized with vertical stacking. Scratch-off element is interactive and touch-friendly. Good mobile UX design.
Attention-grabbing and age-targeted ('After 40'), but generic and doesn't match the multi-benefit nature of the product. Creates expectation mismatch with full product scope.
Mentions '50,000+ American women' using product daily, which is solid social proof. However, no customer testimonials, ratings, or reviews visible on page.
Significant disconnect: ad headline focuses on 'glowing skin after 40' but product is multi-benefit (skin, hair, joints). Landing page emphasizes scratch-off game mechanic rather than product benefits from ad.
Clear product benefits listed (collagen, biotin, hyaluronic acid, vitamins) with specific dosage (10,090mg). However, pricing and exact offer terms are not visible in screenshot.
More ads from Elavate
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84dIMAGEThe Secret To Glowing Skin After 40
84dVIDEOThe Secret To Glowing Skin After 40
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
66dVIDEOThe Secret To Glowing Skin After 40
66dVIDEOThe Secret To Glowing Skin After 40
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