Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Scratch-off game card with unrevealed prize
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page is a gamified scratch-off experience that creates engagement through interactive mechanics, but it fundamentally fails to communicate the actual product offer. The page shows only the Elavate logo and a scratch card with no visible product information, pricing, benefits, or details about the collagen supplement advertised. While the interactive element may drive curiosity, the complete absence of offer clarity, trust signals, social proof, and product messaging makes this a poor conversion vehicle. The page speed is critically slow (37/100), and there's severe message mismatch between the ad's detailed collagen benefits and this generic gamification approach.
Where it's weak
- Social proof0/10
- Offer clarity0/10
- Trust signals1/10
- Message match1/10
- Headline2/10
- Call to action3/10
- Page speed4/10
Full breakdown
Call to action
3/10The CTA 'SCRATCH HERE' is visible and action-oriented, but it's a gamification mechanic rather than a purchase button.
- Clear, visible button with contrasting blue color
- Action-oriented language
- CTA doesn't lead to purchase—it's a game interaction, not 'Shop now'
- No secondary CTAs visible for actual product purchase
- Doesn't match the ad's 'Shop now' CTA
Page speed
4/10PageSpeed score of 37/100 converts to approximately 3.7, indicating critically slow performance that will harm user experience and conversions.
- PageSpeed score of 37/100 is well below acceptable thresholds
- Slow load times will increase bounce rates
- Poor performance on mobile devices likely
Trust signals
1/10No trust signals visible: no security badges, testimonials, guarantees, certifications, or company information.
- Elavate branding is present
- No customer reviews or ratings to build credibility
- No money-back guarantee or return policy visible
- No security badges, SSL indicators, or trust seals
Mobile experience
6/10The page appears to be mobile-optimized with centered layout and touch-friendly button, but the gamification approach may not work well on all devices.
- Centered, vertical layout appropriate for mobile
- Large, tappable scratch card button
- Close button (X) visible for dismissing overlay
- No visible product information to scroll through on mobile
- Unclear what happens after scratch interaction on mobile
Headline
2/10The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and doesn't communicate the product or value proposition.
- Clear call-to-action language ('SCRATCH BELOW')
- Doesn't mention collagen, skin, or any product benefit
- Creates false expectation of a prize rather than a product purchase
- Doesn't align with ad headline 'The Secret To Glowing Skin After 40'
Social proof
0/10No customer reviews, testimonials, ratings, user counts, or any social proof elements are visible anywhere on the page.
- No star ratings or review counts visible
- No mention of '50,000+ American women' referenced in the ad
- No customer testimonials or before/after images
Message match
1/10Severe mismatch: ad promotes detailed collagen benefits for skin/hair/joints; page shows only a generic scratch-off game with no product information.
- Elavate logo is visible, confirming brand
- Ad mentions specific benefits (skin, hair, joints, biotin, hyaluronic acid); page shows none
- Ad headline 'Secret To Glowing Skin After 40' not reflected on page
- Ad's detailed formula information completely absent from page
Offer clarity
0/10No product offer, pricing, or details are visible on the page—only a scratch card with no revealed information.
- Scratch card shows no product name, price, or offer details
- No description of what the collagen product contains or does
- No information about what prize or offer is being revealed
More ads from Elavate
View all →
553dIMAGEThe Secret To Glowing Skin After 40
479dIMAGEWe keep selling out for a reason…
443dIMAGEDelete Joint Pain in 30 Days
436dIMAGEThe Secret To Glowing Skin After 40
430dVIDEOThe Secret To Glowing Skin After 40
337dVIDEOThe Secret To Glowing Skin After 40
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.