Ka'Chava
Facebook · Instagram · Messenger · Image
The ad
Hit your summer nutritional goals with a month's supply of Ka'Chava for $40 off! For a limited time, subscribe to a 30-serving and save BIG.
$40 off subscriptions
Shop nowThe funnel behind it
Offer: For a limited time, save $40 on your first order when you subscribe. That's our biggest bag for $99.90 Kachava's whole-body nutrition shake satisfies your cravings, fuels your adventures, and nourishes your body with plant protein, fiber, omegas, adaptogens, and more. Now available for a limited tim
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Ka'Chava's landing page excels at social proof (67k+ five-star reviews prominently displayed), offer clarity (clear $40 savings, subscription vs. one-time pricing options), and trust signals (Love-It Guarantee, fast shipping, HSA/FSA eligibility, nonprofit donation). The headline directly matches the ad's "$40 off subscriptions" message. However, the page suffers from severe performance issues (PageSpeed 29/100), which significantly impacts mobile experience and user engagement. The CTA placement is somewhat buried below the fold, and the mobile layout could be more optimized for quick conversions. The page does well establishing credibility but loses momentum through slow load times and suboptimal mobile navigation.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Message match9/10
- Offer clarity9/10
- Headline8/10
- Call to action7/10
Where it's weak
- Page speed3/10
- Mobile experience4/10
Full breakdown
Call to action
7/10Primary CTA 'Add to cart' appears twice (gray button mid-page, black button lower), but is not immediately visible above the fold and requires scrolling.
- Clear, action-oriented CTA text 'Add to cart'
- CTA appears in multiple locations (mid-page and lower sections)
- High-contrast button styling makes it visible when scrolled to
- Primary CTA is not visible above the fold—requires scrolling past product details
- No sticky/floating CTA button for mobile users
- CTA placement below pricing options may cause decision fatigue
Page speed
3/10PageSpeed score of 29/100 converts to approximately 3/10, indicating severe performance issues that will significantly impact conversion rates and user experience.
- PageSpeed score of 29/100 indicates critical performance issues
- Slow load times will cause mobile users to abandon before seeing CTA
- Multiple image carousels and heavy content likely contributing to poor speed
Trust signals
9/10Strong trust signals throughout: Love-It Guarantee, 67k+ reviews, fast shipping, HSA/FSA eligibility, nonprofit donation (1% of orders), secure checkout, and money-back guarantee.
- Love-It Guarantee with 30-day trial and store credit promise
- Multiple trust badges: 'Secure Checkout', 'Fast Shipping', 'Love-It Guarantee'
- HSA/FSA eligible badge and 1% nonprofit donation commitment visible
Mobile experience
4/10Mobile experience is severely hampered by slow page speed (29/100) and layout issues; text is readable but interaction is sluggish, and CTA requires excessive scrolling.
- Text content is readable and properly sized for mobile
- Product image carousel is functional with navigation arrows
- Pricing options are stacked vertically for mobile viewing
- Extremely slow page load (PageSpeed 29) creates poor mobile experience
- CTA button not sticky/floating, requiring full page scroll to reach
- Multiple sections and carousels require excessive scrolling before conversion opportunity
Headline
8/10Headline 'Limited Time Offer: 30-Serving Superblend Shake' directly matches the ad's core message about the $40 off subscription offer.
- Matches ad message about limited-time offer and 30-serving product
- Clear product descriptor 'Superblend Shake'
- Positioned prominently with 67k+ five-star reviews immediately below
- Doesn't explicitly mention the '$40 off' savings in the headline itself
Social proof
9/10Extensive social proof throughout: 67k+ five-star reviews displayed multiple times, Love-It Guarantee, Ka'Chava Rewards program, and community recipe section.
- 67k+ five-star reviews prominently displayed under headline and again in footer
- Love-It Guarantee with 30-day trial promise visible in trust section
- Ka'Chava Rewards program offering 500 points on subscription signup
Message match
9/10Page messaging aligns perfectly with ad: '$40 off subscriptions' (ad) matches 'Save $40 on your first order when you subscribe' (page), and 'month's supply' (ad) matches '30-serving' product.
- Ad's '$40 off subscriptions' directly matches page's '$40 on your first order when you subscribe'
- Ad's 'month's supply' aligns with page's '30-serving' product offering
- Ad's 'summer nutritional goals' matches page's 'whole-body nutrition' messaging
Offer clarity
9/10The offer is crystal clear: $40 off first order when subscribing, with explicit pricing ($99.90/bag, $3.33/serving) and comparison to one-time purchase ($139.90).
- Side-by-side pricing comparison showing Subscribe & Save ($99.90) vs. One-time purchase ($139.90)
- Clear breakdown of per-serving cost ($3.33 for subscription, $4.66 for one-time)
- Explicit statement 'Save $40 on your first order' in the offer description
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