PetLab Co.
Facebook · Instagram · Audience Network · Video
The ad
If your dog is scratching, licking their paws, or shaking their head and you’re unsure why… It could be their gut asking for help. This is your sign to start supporting their gut daily. With one soft chew! Learn how our Probiotic Chew is changing dogs’ lives from the inside out 🐶❤️
Never Ignore Your Dog's Itching - Here's Why...
Learn moreThe funnel behind it
Offer: Vet-reviewed Probiotic Chew for dogs with scratching, paw licking, or head shaking behaviors
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively uses problem-identification messaging and credibility signals (media logos, vet-reviewed claim) to establish trust with dog owners. The hero image of a dog with the product is emotionally engaging and directly relevant. However, the page suffers from significant issues: the primary conversion CTA is buried below the fold and obscured by a cookie consent modal, making it difficult to find the actual product offer. The page speed is poor (53/100), which will hurt mobile conversion. The offer clarity is moderate—while the problem is well-articulated, the actual product benefits and pricing remain unclear in the visible sections. Social proof exists via media mentions but lacks customer testimonials or reviews. The message match between ad and page is strong on the problem identification but weaker on the solution details.
What this funnel does right. Steal these.
- Message match8/10
- Trust signals7/10
- Headline7/10
Where it's weak
- Call to action3/10
- Page speed5/10
- Offer clarity5/10
Full breakdown
Call to action
3/10The primary CTA is obscured by a cookie consent modal at the bottom of the page, making it difficult to locate and click the actual product conversion button.
- Cookie consent buttons are clearly labeled and easy to interact with
- Primary product CTA is hidden below cookie modal
- No clear 'Shop Now' or 'Buy Now' button visible in main content
- Cookie modal blocks access to the actual conversion action
Page speed
5/10PageSpeed score of 53/100 converts to approximately 5.3/10, indicating slow load times that will negatively impact user experience and conversion rates.
- PageSpeed score of 53 indicates significant performance issues
- Slow load times will increase bounce rate, especially on mobile
- Poor speed reduces time-to-interactive for CTAs
Trust signals
7/10The page builds trust through vet-reviewed claims, media logos, and professional design, but lacks customer testimonials and has a somewhat intrusive cookie modal.
- Vet-reviewed claim is prominently displayed
- Media outlet logos (Express, Sun, Mail Online, Forbes) add credibility
- Professional design and clear layout suggest legitimacy
- No customer reviews or testimonials visible
- Cookie modal with multiple options may create skepticism about data practices
- No visible company credentials, certifications, or guarantees
Mobile experience
6/10The page appears to be mobile-responsive with readable text and appropriately sized images, but the cookie modal and CTA placement create friction on smaller screens.
- Text is readable and well-sized for mobile
- Hero image scales appropriately
- Single-column layout is mobile-friendly
- Cookie modal takes up significant screen real estate on mobile
- CTA is pushed far down the page, requiring excessive scrolling
- No sticky or floating CTA button visible for mobile users
Headline
7/10The headline directly addresses the dog owner's pain point with specific symptoms and positions the product as a solution, though it's somewhat long.
- Specific symptoms listed (scratch, paw lick, head shake) match the ad messaging
- Action-oriented language ('time to try')
- Vet-reviewed claim builds authority
- Headline is lengthy and could be more punchy
- Doesn't emphasize the gut-health angle from the ad copy
Social proof
6/10Media logos (Express, Sun, Mail Online, Forbes) are displayed as 'As Seen On Sponsored Content' but no customer reviews, testimonials, or ratings are visible in the captured sections.
- Recognizable media outlet logos build credibility
- Placement near headline reinforces authority early
- No customer testimonials or reviews visible
- No star ratings or review counts shown
- Media logos are for 'sponsored content' which may reduce trust vs. earned coverage
Message match
8/10The page headline and opening copy closely align with the ad's focus on dog scratching/itching symptoms and the probiotic chew solution.
- Symptom-based messaging (scratching, paw licking, head shaking) matches ad exactly
- Product name and vet-reviewed positioning align with ad claims
- Problem-first approach mirrors ad structure
- Ad emphasizes 'gut health' angle more than page headline does
- Ad's emotional tone ('changing dogs' lives') not as prominent in visible page sections
Offer clarity
5/10The product name and basic function are clear, but pricing, exact benefits, and how to purchase are not visible in the above-the-fold or middle sections.
- Product name 'Probiotic Chew' is clearly stated
- Vet-reviewed claim adds credibility to the offer
- Problem-solution connection is explicit in the headline
- No pricing information visible in the captured sections
- No clear description of what makes this product different
- No visible 'Add to Cart' or purchase CTA in main content area
More ads from PetLab Co.
View all →
161dVIDEOWhy Do Dogs Eat Grass? Plus How To Help Them
161dVIDEOA More Active Dog Or Your Money-Back! 🐕
122dVIDEOWhat Your Dog's Paw Licking Really Means & How To Help
114dVIDEOWhy your dog keeps eating grass & how to help
106dVIDEOHow to tell if your dog's gut needs help ‼️
106dVIDEODo dog probiotics for itching work?
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.